PROJECT DETAILS

Heinz - The United Tastes Of America

Commercial

Non Union

Austin Charleston Dallas Houston Jacksonville Miami Orlando San Antonio Tampa

Synopsis:

Casting for talent who will play in the following vignettes portrayed to look as if they're from each of the locations described: 1. Atlanta Park - Family Reunion - featuring Black/multi-cultural family 2. Brooklyn Rooftop - Friend hangout - featuring Gen-Z, multi-cultural friend group 3. Midwest Yard - July 4th Picnic - featuring multi-generational White family 4. Great Plains "Yard" - Friends cookout - featuring White friend group 5. Texas Lakeside - Family cookout - featuring Vietnamese family/friends 6. LA Suburban Yard - Family BBQ - featuring Latinx family and friends 7. Pac NW - Campsite cookout - featuring multi-cultural, LGBTQ+ friend group

Project Notes

Gathering around food is a ritual we all share, an expression of diversity and belonging. It’s where stories are shared. No matter where you are in America, summer pulls people outside and toward the same instinct: cook, eat, connect. As we approach America’s 250th anniversary, The United Tastes of America is a celebration of that ritual. Many tables. Many traditions. Many versions of summer—happening all at once. Kraft. Heinz. Oscar Mayer. Icons of the American table that have shown up at cookouts for generations, no matter where in the country you are. The food becomes the canvas connecting them all. Familiar. Trusted. Always present. These spots are joyful and inclusive. It’s honest. It rings true. It feels like summer moving past you! It’s bright, colorful, rhythmic and visually engaging.

Usage/Run

Non Union

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Roles For This Project

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Project Notes

Usage/Run

Non Union

Already a Member?

More Roles For This Project

Commercial

5. Texas Lakeside - Se Asian Male (Grandfather Type)

SESSION: $500+20% (8...

Role Rate:
SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
Atlanta Non Union

Submissions Due: 01/28/2026

SEEKING: Southeast Asian Male (Grandfather type) aged 70-80. LOCATION (portrayed): Texas Lakeside Family Cookout STYLE: • Lightweight textures: cotton polos, woven sets, linen pants, flowy blouses • Hints of cultural pride: áo dài-inspired silhouettes, subtle embroidery • House slippers or... [See More]

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Commercial

5. Texas Lakeside - Se Asian Female (Mom Type)

SESSION: $500+20% (8...

Role Rate:
SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
Atlanta Non Union

Submissions Due: 01/28/2026

SEEKING: Southeast Asian Female (Mom type) aged 35-45 LOCATION (portrayed): Texas Lakeside Family Cookout STYLE: • Lightweight textures: cotton polos, woven sets, linen pants, flowy blouses • Hints of cultural pride: áo dài-inspired silhouettes, subtle embroidery • House slippers or sandal... [See More]

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Commercial

2. Brooklyn Rooftop - Multicultural, Gen Z Friend Group

SESSION: $500+20% (8...

Role Rate:
SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
Atlanta Non Union

Submissions Due: 01/28/2026

SEEKING: Gen Z, Multicultural Real Friend Group. Open to having solo talent recruit their acting and non-acting friends to audition with them. LOCATION (portrayed): Brooklyn Rooftop Friend Hangout STYLE: • Oversized fits, unique accessories • Sporty sneakers , expressive color palettes • Visible... [See More]

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Commercial

2. Brooklyn Rooftop - Multicultural Female (18-25)

SESSION: $500+20% (8...

Role Rate:
SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
Atlanta Non Union

Submissions Due: 01/28/2026

SEEKING: Multicultural Female aged 18-25 Open to having solo talent recruit their acting and non-acting friends to audition with them. LOCATION (portrayed): Brooklyn Rooftop Friend Hangout STYLE: • Oversized fits, unique accessories • Sporty sneakers , expressive color palettes • Visible tattoos... [See More]

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Commercial

6. LA Suburban Yard - Latinx Tween Boys & Girls

SESSION: $500+20% (8...

Role Rate:
SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
Atlanta Non Union

Submissions Due: 01/28/2026

SEEKING: Male or Female Tween aged 11-13 LOCATION (portrayed): Los Angeles Suburban Backyard Family BBQ STYLE: • Heat-friendly fits: muscle tanks, athletic shorts, sundresses • Gold jewelry, braids, and bandanas • Graphic tees, baseball caps, woven sandals • Pop of color always—bold pinks, de... [See More]

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