PROJECT DETAILS

Heinz - The United Tastes Of America

Commercial

Non Union

Austin Charleston Dallas Houston Jacksonville Miami Orlando San Antonio Tampa

Synopsis:

Casting for talent who will play in the following vignettes portrayed to look as if they're from each of the locations described: 1. Atlanta Park - Family Reunion - featuring Black/multi-cultural family 2. Brooklyn Rooftop - Friend hangout - featuring Gen-Z, multi-cultural friend group 3. Midwest Yard - July 4th Picnic - featuring multi-generational White family 4. Great Plains "Yard" - Friends cookout - featuring White friend group 5. Texas Lakeside - Family cookout - featuring Vietnamese family/friends 6. LA Suburban Yard - Family BBQ - featuring Latinx family and friends 7. Pac NW - Campsite cookout - featuring multi-cultural, LGBTQ+ friend group

Project Notes

Gathering around food is a ritual we all share, an expression of diversity and belonging. It’s where stories are shared. No matter where you are in America, summer pulls people outside and toward the same instinct: cook, eat, connect. As we approach America’s 250th anniversary, The United Tastes of America is a celebration of that ritual. Many tables. Many traditions. Many versions of summer—happening all at once. Kraft. Heinz. Oscar Mayer. Icons of the American table that have shown up at cookouts for generations, no matter where in the country you are. The food becomes the canvas connecting them all. Familiar. Trusted. Always present. These spots are joyful and inclusive. It’s honest. It rings true. It feels like summer moving past you! It’s bright, colorful, rhythmic and visually engaging.

Usage/Run

Non Union

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Roles For This Project

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Project Notes

Usage/Run

Non Union

Already a Member?

More Roles For This Project

Commercial

4. Nebraska Rural Yard - White Male or Female

SESSION: $500+20% (8...

Role Rate:
SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
Atlanta Non Union

Submissions Due: 01/28/2026

SEEKING: White Male and Female friends aged 28 to 39. *IF YOU WISH...an actor selected for this role could recruit their acting or non-acting friends to audition with them! LOCATION (portrayed): Nebraska Rural Yard, Friends Coookout STYLE: • Utility style: denim cut-oﬀs, sun-faded tees, plaid ov... [See More]

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Commercial

2. Brooklyn Rooftop - Latinx Male (18-25)

SESSION: $500+20% (8...

Role Rate:
SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
Atlanta Non Union

Submissions Due: 01/28/2026

SEEKING: Latinx Male aged 18-25 Open to having solo talent recruit their acting and non-acting friends to audition with them. LOCATION (portrayed): Brooklyn Rooftop Friend Hangout STYLE: • Oversized fits, unique accessories • Sporty sneakers , expressive color palettes • Visible tattoos or state... [See More]

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Commercial

1. Atlanta Park - Real Black or Multicultural Family

SESSION: $500+20% (8...

Role Rate:
SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
Atlanta Non Union

Submissions Due: 01/28/2026

SEEKING: Black or Multicultural Real Family consisting of Mom or Auntie (30-40) + Male and Female Teens (17-20) + Grandfather (60-70). Will take all or partial of above. LOCATION (portrayed): Atlanta Park Family Reunion STYLE: • Matching family t-shirts • Sumer braids/protective hairstyles CAS... [See More]

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Commercial

6. LA Suburban Yard - Real Latinx Family

SESSION: $500+20% (8...

Role Rate:
SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
Atlanta Non Union

Submissions Due: 01/28/2026

SEEKING: REAL LATINX FAMILY consisting of Male OR Female Tween aged 11-13 + Male (Dad) aged 40-49 + Male (Grandfather) aged 60-69. LOCATION (portrayed): Los Angeles Suburban Backyard Family BBQ STYLE: • Heat-friendly fits: muscle tanks, athletic shorts, sundresses • Gold jewelry, braids, and b... [See More]

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Commercial

6. LA Suburban Yard - Latinx Male (60s)

SESSION: $500+20% (8...

Role Rate:
SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
Atlanta Non Union

Submissions Due: 01/28/2026

SEEKING: Male aged 60-69 (Grandfather type) LOCATION (portrayed): Los Angeles Suburban Backyard Family BBQ STYLE: • Heat-friendly fits: muscle tanks, athletic shorts • Gold jewelry, braids, and bandanas • Graphic tees, baseball caps, woven sandals • Pop of color always—bold pinks, deep blues,... [See More]

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Commercial

3. Midwest Yard - White Male (Dad Type)

SESSION: $500+20% (8...

Role Rate:
SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
Atlanta Non Union

Submissions Due: 01/28/2026

SEEKING: White Male (Dad type) aged 40-49. Bonus if they appear of Polish / Scandinavian descent. LOCATION (portrayed): Midwest Yard, July 4th Picnic STYLE: • Practical and comfortable: jeans, plain t-shirts, polos • Light layers: cardigans, flannel shirts • Practical footwear: sneakers, sandals ... [See More]

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Commercial

3. Midwest Yard - White Boys & Girls (7-10)

SESSION: $500+20% (8...

Role Rate:
SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
Atlanta Non Union

Submissions Due: 01/28/2026

SEEKING: White Boys and Girls aged 7-10. Bonus if they appear of Polish/Scandinavian descent. LOCATION (portrayed): Midwest Yard, July 4th Picnic STYLE: • Practical and comfortable: jeans, plain t-shirts, polos • Light layers: cardigans, flannel shirts • Practical footwear: sneakers, sandals • ... [See More]

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Commercial

3. Midwest Yard - Real White Family (Parents+Kids)

SESSION: $500+20% (8...

Role Rate:
SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
Atlanta Non Union

Submissions Due: 01/28/2026

SEEKING: Real White Family consisting of Mom+Dad+Kids 7-10+Grandmother (if possible). Bonus if they read as Polish/Scandinavian. LOCATION (portrayed): Midwest Yard, July 4th Picnic STYLE: • Practical and comfortable: jeans, plain t-shirts, polos • Light layers: cardigans, flannel shirts • Practi... [See More]

VIEW
Commercial

5. Texas Lakeside - Real Vietnamese (or Asian) Family

SESSION: $500+20% (8...

Role Rate:
SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
Atlanta Non Union

Submissions Due: 01/28/2026

SEEKING: REAL VIETNAMESE (or Asian) FAMILY consisting of Kids aged 5-7 + Teens aged 13-15 + Mom & Dad aged 35-45 + Grandfather aged 70s. LOCATION (portrayed): Texas Lakeside Family Cookout STYLE: • Lightweight textures: cotton polos, woven sets, linen pants, flowy blouses • Hints of cultural ... [See More]

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Commercial

2. Brooklyn Rooftop - Black or Asian Male or Female (18-25)

SESSION: $500+20% (8...

Role Rate:
SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
Atlanta Non Union

Submissions Due: 01/28/2026

SEEKING: Black or Asian Male or Female aged 18-25 Open to having solo talent recruit their acting and non-acting friends to audition with them. LOCATION (portrayed): Brooklyn Rooftop Friend Hangout STYLE: • Oversized fits, unique accessories • Sporty sneakers , expressive color palettes • Visibl... [See More]

VIEW