HEINZ - The United Tastes of America - Casting Networks
PROJECT DETAILS

Heinz - The United Tastes Of America

Commercial Non Union
Austin Charleston Dallas Houston Jacksonville Miami Orlando San Antonio Tampa
Synopsis:

Casting for talent who will play in the following vignettes portrayed to look as if they're from each of the locations described: 1. Atlanta Park - Family Reunion - featuring Black/multi-cultural family 2. Brooklyn Rooftop - Friend hangout - featuring Gen-Z, multi-cultural friend group 3. Midwest Yard - July 4th Picnic - featuring multi-generational White family 4. Great Plains "Yard" - Friends cookout - featuring White friend group 5. Texas Lakeside - Family cookout - featuring Vietnamese family/friends 6. LA Suburban Yard - Family BBQ - featuring Latinx family and friends 7. Pac NW - Campsite cookout - featuring multi-cultural, LGBTQ+ friend group

Roles For This Project

  • Commercial
    SESSION: $500+20% (8...

    Role Rate:

    SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
    Man Atlanta 60 - 70 Non Union Commercial
    Submissions Due: 01/28/2026

    SEEKING: Black or Multicultural Male Grandfather type aged 60-70. LOCATION (portrayed): Atlanta Park Family Reunion STYLE: • Matching family t-shirts • Sumer braids/protective hairstyles CASTING CUE: This isn’t just about being Black or ethnic - it’s about being Atlanta Black. A mix of contempo... [See More]

  • Commercial
    SESSION: $500+20% (8...

    Role Rate:

    SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
    Man, Woman Atlanta 17 - 20 Non Union Commercial
    Submissions Due: 01/28/2026

    SEEKING: Black or Multicultural Teen Males & Females aged 17-20. Open to solo talent recruiting siblings or friends of the same type to audition with them. Actors and non-actors welcome! LOCATION (portrayed): Atlanta Park Family Reunion STYLE: • Matching family t-shirts • Sumer braids/prote... [See More]

  • Commercial
    SESSION: $500+20% (8...

    Role Rate:

    SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
    Man, Woman, Non-Bina...

    Gender:

    Man, Woman, Non-Binary Person, Trans Man, Trans Woman
    Atlanta 20 - 30 Non Union Commercial
    Submissions Due: 01/28/2026

    SEEKING: BIPOC (Black, Indigenous, People of Color)/NON-BINARY/LGBTQ+ of any gender, aged 20-30 Open to any solo talent selected to audition to recruit their acting and non-acting friends who fit these specs to audition with them. LOCATION (portrayed): Pacific Northwest Campsite Cookout STYLE: • ... [See More]

  • Commercial
    SESSION: $500+20% (8...

    Role Rate:

    SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
    Man, Woman Atlanta 28 - 39 Non Union Commercial
    Submissions Due: 01/28/2026

    SEEKING: Real Friend Groups consisting of White male and female friends aged 28 to 39. *An actor selected for this role should recruit their acting or non-acting friends to audition with them! LOCATION (portrayed): Nebraska Rural Yard, Friends Cookout STYLE: • Utility style: denim cut-offs, sun-fa... [See More]

  • Commercial
    SESSION: $500+20% (8...

    Role Rate:

    SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
    Man Atlanta 35 - 45 Non Union Commercial
    Submissions Due: 01/28/2026

    SEEKING: Southeast Asian Male (Dad type) aged 35-45. LOCATION (portrayed): Texas Lakeside Family Cookout STYLE: • Lightweight textures: cotton polos, woven sets, linen pants, flowy blouses • Hints of cultural pride: áo dài-inspired silhouettes, subtle embroidery • House slippers or sandals... [See More]

  • Commercial
    SESSION: $500+20% (8...

    Role Rate:

    SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
    Man, Woman Atlanta 5 - 7 Non Union Commercial
    Submissions Due: 01/28/2026

    SEEKING: Southeast Asian Boys & girls aged 5-7 LOCATION (portrayed): Texas Lakeside Family Cookout STYLE: • Lightweight textures: cotton polos, woven sets, linen pants, flowy blouses • Hints of cultural pride: áo dài-inspired silhouettes, subtle embroidery • House slippers or sandals, ... [See More]

  • Commercial
    SESSION: $500+20% (8...

    Role Rate:

    SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
    Woman Atlanta 30 - 40 Non Union Commercial
    Submissions Due: 01/28/2026

    SEEKING: Black or Multicultural Female Mom or Auntie type aged 17-20. LOCATION (portrayed): Atlanta Park Family Reunion STYLE: • Matching family t-shirts • Sumer braids/protective hairstyles CASTING CUE: This isn’t just about being Black or ethnic - it’s about being Atlanta Black. A mix of cont... [See More]

  • Commercial
    SESSION: $500+20% (8...

    Role Rate:

    SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
    Man Atlanta 40 - 49 Non Union Commercial
    Submissions Due: 01/28/2026

    SEEKING: Male aged 40-49 (Dad type) LOCATION (portrayed): Los Angeles Suburban Backyard Family BBQ STYLE: • Heat-friendly fits: muscle tanks, athletic shorts • Gold jewelry, braids, and bandanas • Graphic tees, baseball caps, woven sandals • Pop of color always—bold pinks, deep blues, bur... [See More]

  • Commercial
    SESSION: $500+20% (8...

    Role Rate:

    SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
    Woman Atlanta 70 - 80 Non Union Commercial
    Submissions Due: 01/28/2026

    SEEKING: White Female (Grandmother type) aged 70-80. Bonus if they appear of Polish / Scandinavian descent. LOCATION (portrayed): Midwest Yard, July 4th Picnic STYLE: • Practical and comfortable: jeans, plain t-shirts, polos • Light layers: cardigans, flannel shirts • Practical footwear: sneaker... [See More]

  • Commercial
    SESSION: $500+20% (8...

    Role Rate:

    SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
    Woman Atlanta 40 - 49 Non Union Commercial
    Submissions Due: 01/28/2026

    SEEKING: White Female (Mom type) aged 40-49. Bonus if they appear of Polish / Scandinavian descent. LOCATION (portrayed): Midwest Yard, July 4th Picnic STYLE: • Practical and comfortable: jeans, plain t-shirts, polos • Light layers: cardigans, flannel shirts • Practical footwear: sneakers, sandal... [See More]

Project Details

Project Notes

Gathering around food is a ritual we all share, an expression of diversity and belonging. It’s where stories are shared. No matter where you are in America, summer pulls people outside and toward the same instinct: cook, eat, connect. As we approach America’s 250th anniversary, The United Tastes of America is a celebration of that ritual. Many tables. Many traditions. Many versions of summer—happening all at once. Kraft. Heinz. Oscar Mayer. Icons of the American table that have shown up at cookouts for generations, no matter where in the country you are. The food becomes the canvas connecting them all. Familiar. Trusted. Always present. These spots are joyful and inclusive. It’s honest. It rings true. It feels like summer moving past you! It’s bright, colorful, rhythmic and visually engaging.

Usage/Run

Non Union

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