Casting Alert: Voiceover Roles and More for a Cremo Commercial and a Print Ad for LGXNDS

Roles being cast:

• Male VO: A casual, confident brand representative. He’s authoritative and passionate when he’s talking about Cremo, and able to subtly lean into the moments of humor. Standard American Accent – NOT overly posh, nor a caricature.
• Subject: Experienced and expressive commercial talent. An approachably relatable, yet appropriately aspirational Cremo user. We see him satisfyingly using his Cremo products, and walking down the street with a subtle, understated confidence. No visible tattoos or piercings.
• Background: Everyday relatable. Casting is looking for talent who are diverse in age and background.

• VO and Subject: $800 + 20%
• Background: $200
• Usage/Run: (+ $2,000 OTT USAGE – 1 year, $200 Usage Fee (Paid Social), 2-years per asset)

Roles being cast:

• Female Fitness Model: Should possess versatility, able to perform a range of fitness and wellness activities, from high-intensity workouts to mindful yoga or meditation.
• Male Fitness Model: The ideal talent will have an aspirational, yet relatable fitness level that resonates with our target audience’s lifestyle goals.
• Fitness Model with visible muscle definition: Their presence should convey an approachable, genuine passion for health and wellness, capturing a balance of energy and calm that speaks to a holistic fitness journey.

• Male Fitness Model: $500 + 20% per day
• Fitness Model with visible muscle definition: $800 + 20% per day