Lifestyle Apparel Commercial - Casting Networks
PROJECT DETAILS

Lifestyle Apparel Commercial

Commercial Non Union
Charleston Charlotte Louisville Memphis Nashville
Synopsis:

Casting fun, engaging, and authentic individuals to showcase a wide range of elevated branded merchandise in a lifestyle-driven commercial campaign. Products will include branded jackets, polos, umbrellas, tote bags, and other premium apparel and accessories designed to seamlessly fit into everyday life. Talent will be featured across a variety of relatable, brand-forward scenarios that highlight different lifestyles and personalities from motorcyclists hitting the open road, to vintage shoppers searching for the perfect tote, restaurant staff proudly wearing branded apparel, college students gearing up for a night out, and everyday commuters grabbing an umbrella on the way to the bus stop. We’re seeking people with natural charisma who can bring these moments to life with genuine energy and style. The goal is to showcase how thoughtfully designed branded merchandise can elevate everyday experiences while feeling authentic, modern, and effortlessly wearable.

Roles For This Project

  • Commercial
    $700 +10% (Non Speak...

    Role Rate:

    $700 +10% (Non Speaking)
    Woman Atlanta 21 - 35 Non Union Commercial
    Submissions Due: 07/22/2026

    A trendy vintage shopper excitedly pays a premium for an old branded promotional sweatshirt that was originally given away for free. The scene highlights how promotional merchandise can evolve into coveted cultural artifacts over time. Shopper - Very trendy, Gen Z, chic, someone who carefully curat... [See More]

  • Commercial
    $700 +10% (Non Speak...

    Role Rate:

    $700 +10% (Non Speaking)
    Man Atlanta 65 - 80 Non Union Commercial
    Submissions Due: 07/22/2026

    Comedic types - Grumpy old man walking dog. Surprised & Head shaking - Thinking "What are these hippies doing? Watching scene below play out while walking dog... A father helps his daughter leave for college and gives her his cherished vintage concert T- shirt as a heartfelt parting gift. Thei... [See More]

  • Commercial
    $700 +10% (Non Speak...

    Role Rate:

    $700 +10% (Non Speaking)
    Woman Atlanta 30 - 45 Non Union Commercial
    Submissions Due: 07/22/2026

    Comedic types - A lifelong motorcycle enthusiast has accumulated so much branded memorabilia that his wife is packing up to leave him. The exaggerated scenario humorously celebrates the emotional attachment people develop to meaningful branded collectibles. Wife - Confident, put together, professio... [See More]

  • Commercial
    $700 +10% (Non Speak...

    Role Rate:

    $700 +10% (Non Speaking)
    Man, Woman Atlanta 30 - 40 Non Union Commercial
    Submissions Due: 07/22/2026

    A man waiting at a rainy bus stop sees a woman's branded umbrella and immediately starts thinking about cloud computing every time it rains. The vignette illustrates how effective branded merchandise can permanently link a brand to an everyday experience. Man - White, Early 30's, Coder vibe, scrawn... [See More]

  • Commercial
    $1,000 +10% (Speakin...

    Role Rate:

    $1,000 +10% (Speaking)
    Man Atlanta 45 - 60 Non Union Commercial
    Submissions Due: 07/22/2026

    Comedic types - A father helps his daughter leave for college and gives her his cherished vintage concert T- shirt as a heartfelt parting gift. Their emotional goodbye instantly turns into a joyful headbanging session in the car, showing how merch can preserve memories and strengthen meaningful rela... [See More]

  • Commercial
    $700 +10% (Non Speak...

    Role Rate:

    $700 +10% (Non Speaking)
    Man Atlanta 25 - 50 Non Union Commercial
    Submissions Due: 07/22/2026

    Comedic types - Two strangers wearing matching branded puffer vests unexpectedly recognize each other in a public restroom and share an enthusiastic, wordless "bro" moment. The spot humorously shows how branded merch can instantly create a sense of community between complete strangers. Confident, t... [See More]

  • Commercial
    $700 +10% (Non Speak...

    Role Rate:

    $700 +10% (Non Speaking)
    Woman Atlanta 21 - 35 Non Union Commercial
    Submissions Due: 07/22/2026

    A woman organizing her closet carefully chooses between branded tote bags that reflect different parts of her personality and values. The vignette shows how people often use branded merchandise to express their personal styles. Tote Bag Girly - Friendly, unassuming, lots of character, stylish.

  • Commercial
    $700 +10% (Non Speak...

    Role Rate:

    $700 +10% (Non Speaking)
    Man, Woman Atlanta 21 - 40 Non Union Commercial
    Submissions Due: 07/22/2026

    Comedic types - At a bar, a group relies on a branded bail bonds pen to help a friend in legal trouble, proving they remember exactly who to call because of a simple promotional item. The vignette demonstrates how useful merch keeps a brand accessible when it's needed most. Man 1 - Indian/Ambiguou... [See More]

  • Commercial
    $700 +10% (Non Speak...

    Role Rate:

    $700 +10% (Non Speaking)
    Man Atlanta 30 - 49 Non Union Commercial
    Submissions Due: 07/22/2026

    Comedic types - A lifelong motorcycle enthusiast has accumulated so much branded memorabilia that his wife is packing up to leave him. The exaggerated scenario humorously celebrates the emotional attachment people develop to meaningful branded collectibles. Husband - Dad bod, unkempt, stoic face, k... [See More]

  • Commercial
    $1,000 +10% (Speakin...

    Role Rate:

    $1,000 +10% (Speaking)
    Man Atlanta 25 - 40 Non Union Commercial
    Submissions Due: 07/22/2026

    Comedic types - Naturally awkward, dad bod/balding, 90s middle-management vibes. Interrupting scene below. A man proposes to his girlfriend in a restaurant while wearing his landscaping company's branded polo, only to have another customer interrupt the proposal to ask about lawn services. The ab... [See More]

Project Details

Project Notes

We are working on a quick turnaround and anticipate requesting self-tapes by the end of the week. Please note that some roles are speaking and some are non-speaking, but all roles are equally featured and visible throughout the commercial campaign. Be sure to carefully follow all requested submission notes so we can efficiently narrow selections and present talent to the client. Selected talent will work one day between August 5th-7th. Exact shoot dates will be confirmed upon final selections. The client name will be released to selected talent only.

Usage/Run

Non Union

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