UPSTART (WORKS IN AUSTIN, TX) - Casting Networks
PROJECT DETAILS

Upstart (works in austin, TX)

Commercial Non Union
Dallas Houston San Antonio
Synopsis:

All of the characters in this spot are part of the same family. Talent should feel cohesive and believable across generations. There should be a clear visual throughline, with shared features and a sense of continuity that connects each character. The mid-50s couple represents the central lineage of the family, allowing us to introduce a natural sense of diversity while maintaining authenticity in how the family reads on screen.

Roles For This Project

  • Commercial
    Full Rate Details: Woman Dallas 33 - 38 Non Union Commercial
    Submissions Due: 04/17/2026

    Mom, Mid-30s. Warm and capable, balancing a lot at once. Naturally beautiful, slightly disheveled in a way that reflects real life, while still carrying a sense of poise. Hispanic, Southeast Asian, or White, with a Southern European feel (Italian, etc.)

  • Commercial
    Full Rate Details: Woman Dallas 70 - 85 Non Union Commercial
    Submissions Due: 04/17/2026

    Grandmother: Warm, gentle, and deeply loved. A comforting presence who feels central to the family dynamic. Hispanic, Southeast Asian, or White, with a Southern European feel (Italian, etc.)

  • Commercial
    Full Rate Details: Woman Dallas 53 - 58 Non Union Commercial
    Submissions Due: 04/17/2026

    MOM: MID-50s, WHITE OR SOUTHERN EUROPE FEEL (ITALIAN, ETC), GROUNDED, RELATABLE

  • Commercial
    Full Rate Details: Woman Dallas 4 - 5 Non Union Commercial
    Submissions Due: 04/17/2026

    CHILD: Young girl, around 4–5 years old. Sweet, energetic, and a little rambunctious. Her look can reflect a mixed-race background, adding to the diversity within the family.

  • Commercial
    Full Rate Details: Man, Woman Dallas 4 - 85 Non Union Commercial
    Submissions Due: 04/17/2026

    REAL FAMILY - This needs to be an authentic REAL family. Do not build a family. Read carefully! Grandmother: Warm, gentle, and deeply loved. A comforting presence who feels central to the family dynamic. Mid-50s Couple: A mixed-race couple that feels grounded and relatable. Dad: Hispanic or Southe... [See More]

Project Details

Project Notes

IMPORTANT DATES: Shoot: Wednesday, May 21 and Thursday, May 22, 2026 Shoot Location: Austin, TX

Usage/Run

Non Union

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