About the Job
Main Runner
Sneaker Brand Social Campaign
About the Job
The underdog of the group - he's the only one not wearing on-brand shoes. They start the race full of confidence but quickly fall behind. After losing the race so horribly, the only have one new goal in mind - making it to the store to get the same pair of shoes his friends have. This character should convey humor, heart, and grit. We need subtle emotional range: from playful pre-race banter, to fatigue and exhaustion, to new found confidence.
More jobs on the same project
Main Runner
Sneaker Brand Social Campaign
About the Job
The underdog of the group - he's the only one not wearing on-brand shoes. They start the race full of confidence but quickly fall behind. After losing the race so horribly, the only have one new goal in mind - making it to the store to get the same pair of shoes his friends have. This character should convey humor, heart, and grit. We need subtle emotional range: from playful pre-race banter, to fatigue and exhaustion, to new found confidence.
More jobs on the same project
Main Runner
Sneaker Brand Social Campaign


About the Job
The underdog of the group - he's the only one not wearing on-brand shoes. They start the race full of confidence but quickly fall behind. After losing the race so horribly, the only have one new goal in mind - making it to the store to get the same pair of shoes his friends have. This character should convey humor, heart, and grit. We need subtle emotional range: from playful pre-race banter, to fatigue and exhaustion, to new found confidence.