About the Job
About the Job
The underdog of the group - he's the only one not wearing on-brand shoes. They start the race full of confidence but quickly fall behind. After losing the race so horribly, the only have one new goal in mind - making it to the store to get the same pair of shoes his friends have. This character should convey humor, heart, and grit. We need subtle emotional range: from playful pre-race banter, to fatigue and exhaustion, to new found confidence.
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Main Runner
Sneaker Brand Social Campaign
About the Job
The underdog of the group - he's the only one not wearing on-brand shoes. They start the race full of confidence but quickly fall behind. After losing the race so horribly, the only have one new goal in mind - making it to the store to get the same pair of shoes his friends have. This character should convey humor, heart, and grit. We need subtle emotional range: from playful pre-race banter, to fatigue and exhaustion, to new found confidence.