Networking Without the Ick: How to Make Real Industry Connections

Forget the dreaded schmoozing — the superficial small talk that gets you nowhere. Many actors feel pressured to “schmooze” their way into opportunities. It’s uncomfortable talking about the same thing repeatedly to different people.

Growing meaningful connections doesn’t have to feel disingenuous. This guide helps actors build authentic relationships with industry professionals in person and online. Add mutual respect, and actors can forge lasting relationships that support their careers.

Insights: Quick Networking Tips for Actors

Focus on genuine curiosity and mutual respect rather than self-promotion or collecting contacts, both in person and online.
Initiate real conversations, listen actively, and send brief, sincere follow-up messages to reinforce connections.
Be respectful to everyone, contribute positively in online communities, and nurture relationships continuously—not just when you need something.

Why Traditional Networking Feels Uncomfortable

Traditional networking encourages actors to collect contacts rather than cultivate relationships. Do you toss every business card you receive into a bag, never to be seen again? The pressure to impress can overshadow genuine engagement, making conversations feel more like sales pitches than meaningful exchanges.

Today’s industry professionals are adept at recognizing inauthenticity faster than they can spot a fake smile. Rather than building trust, these “icing” interactions may foster skepticism, which can hinder future collaborations.

Shifting the Mindset From Networking to Relationship-Building

Reframe your networking strategy. Approach interactions with an interest in others, rather than a personal agenda.

Finding out your shared interests creates mutual support that extends beyond professional gain. Instead of seeking immediate opportunities, prioritize nurturing relationships over time. Patience is one of the hardest things to have, but the long-run gain is well worth it.

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Building Real Connections In Person

Events & Industry Mixers

Events like festivals, workshops and panels allow the opportunity to meet others in a relaxed setting. However, this doesn’t mean you should only make contact at those types of events. You can also include classes and even a chance meeting at the coffee shop.

To make the most of these gatherings:

Choose the Right Events: You have career goals, so you want to choose events that align with your taste. However, there may be opportunities at non-conforming events as well. Don’t pass up an event that doesn’t look appealing, because you never know who will be there to greet you.
Engage Authentically: Initiate conversations with curiosity; ask open-ended questions and actively listen.
Be Present: Focus on the person you’re speaking with, rather than scanning the room for other opportunities. This one is a no-brainer.

On Set or In Class

Treat everyone with respect, no matter what. By doing so, you will hopefully also be respected.

The Power of Small Follow-Ups

A brief follow-up message after meeting someone can reinforce the connection. If appropriate, express appreciation for the conversation and reference a shared interest or topic discussed. This simple gesture shows attentiveness and sincerity.

Making Real Connections Online

Social Media Do’s and Don’ts

Platforms like Instagram, LinkedIn, Facebook and TikTok offer avenues to connect with other industry people.

Do: Post your work, like and comment on others’ content, and participate in discussions that matter to you.
Don’t: Never send unsolicited messages pitching yourself. Avoid excessive self-promotion without engaging with others’ content.

Online Networking Groups & Workshops

Online communities and workshops are a great way to expand your reach. Contribute your thoughts and ask questions daily, all while offering support to your fellow actors. This will help build your reputation.

Digital Etiquette

Maintain professionalism online by respecting boundaries, and being mindful of your digital presence. Ensure your profiles reflect your true self and are free from harmful or controversial content that could deter potential collaborators. It may be hard not to want to express your opinion, but doing so could hurt future friendships and collaborations.

Common Mistakes to Avoid

Name-Dropping Excessively: While it’s acceptable to mention names, overusing them can make you appear insecure.
Over-Following Up: Repeatedly contacting someone without a response can be perceived as intrusive. As frustrating as it may be, learn to get it go.
Only Reaching Out When in Need: Cultivate relationships continuously, not just when seeking opportunities.
Being “On” All the Time: Allow conversations to flow naturally without forcing interactions or self-promotion.

The Hidden Benefits of Genuine Industry Relationships

Solid relationships offer numerous advantages beyond immediate job prospects:

Referrals and Recommendations: Trusted connections are more likely to refer you for roles. You often see the same actors working with the same directors.
Emotional Support: Having a network of peers provides encouragement and understanding during challenging times. Just be sure not to overstep.
Collaborative Opportunities: Strong relationships can lead to joint projects and creative partnerships. This supplies you with multiple ways to market yourself and earn a new following.

Do Your Research

Nowadays, it’s easy to research people to find out their interests and passions. By doing so, you open a gateway that leads to excitement, and possibly lifelong relationships.

The goal is to create meaningful relationships that support your career and personal growth. Now’s the time to go through that bag of business cards and start making new friends.

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