Social Media Strategist for actors Heidi Dean unpacks five principles that turn social media into an acting career growth engine. Alongside actor and host Robert Peterpaul, Heidi reveals how creatives can have fun engaging online and make an impact without burning out.
Heidi Dean is the go-to social media strategist for actors. She’s the founder of Marketing4Actors.com and the author of Social Media for Actors: 100 Essential Tips to Grow, Thrive, and Survive Online. She speaks regularly at events for SAG-AFTRA, the SAG-AFTRA Foundation, AEA and top acting schools across the country. Her clients include Emmy Award-winners, Broadway performers, series regulars, directors, producers, casting directors, and more. Connect with her @marketing4actors.
This episode covers:
• How to grow your following on social media
• New Instagram features that can up your networking game.
• How to let social media inspire you and fuel your creative journey.
• Finding balance and maintaining a peaceful relationship with social media + more.
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Episode Preview: 5 Social Media Hacks to Grow Your Acting Career with Marketing Expert Heidi Dean
Heidi Dean: Instagram actually recently confirmed what a lot of us already noticed in my world, is that hashtags no longer really push your content to feeds like they used to. What really does now, are keywords. So think about, on every platform really, like TikTok or Instagram, what are the exact phrases and words that your audience would be typing into the search bar? Think about it like Google search terms, or YouTube search terms.
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