29th Annual Webby Award Nominees Revealed

The International Academy of Digital Arts & Sciences announced the 29th Annual Webby Awards nominees today.

The Webby Awards honors excellence on the internet. The IADAS judges internet content across eight sectors: Websites and Mobile Sites; Video & Film; Advertising; Media & PR; Apps & Software; Social; Podcasts; AI, Immersive & Games and — new to 2025 — Creators.

Award winners are selected by the IADAS, while fans across the globe vote for the Webby People’s Voice Award. Voting for that award is open until April 17. All winners will be announced on April 22 and will be invited to the Webby Awards ceremony on May 12, hosted by Ilana Glazer.

Nominees for each of the 100+ categories were chosen from nearly 13,000 entries from over 70 countries.

“The Webby Awards have always been a barometer for digital progress, and this year’s Nominees reflect the deep connection between creativity and innovation. From visionary creators to the technologists building the tools and platforms behind them, these are the people and companies redefining how we connect, express, and experience life online,” said Jesse Feister, Executive Director, Webby Media Group.

Below is a list of nominee highlights from the Video & Film and the Advertising, Media & PR categories. To view all nominees and to vote for the People’s Voice Awards, visit vote.webbyawards.com.

Congratulations to all who were nominated!

Were you cast in a Webby-nominated project on Casting Networks? Share your success story today!

Video & Film Category Highlights

Documentary: Longform, General Video & Film

ABC News Studios l Hulu – Patrice: The Movie: ABC News
Puffling – Beehive Films
The Silent Witness – Life Stories
Zurawski v Texas – Out of Nowhere
VICE NEWS PRESENTS: SHOOTING AMERICA: Tubi

Public Service & Activism, Series & Channels

Freedom to Be: ACLU
The Secret Life of Librarians: Carnegie Corporation of New York
Felt the Nation: Center for American Progress
TED Fellows Films 2024: TED Conferences, LLC
These Stories of Welcome: Welcome.US

Comedy, General Video & Film

Jim Gaffigan: The Skinny: MPRM
Kai Cenat x Kevin Hart x Druski ‘Thanksgiving’: Church Edit
Onion News Network: The Onion
Ryan Reynolds and Hugh Jackman Perform a Song About Deadpool & Wolverine: The Tonight Show Starring Jimmy Fallon
Very Important People: Dropout

Long Form, Branded Entertainment

Cynthia Erivo Teaches Storytelling – Celebrity Substitute – Amazon: Amazon
La Causa del Accidente que Provoco el Incendio: CANADA
Shot on iPhone – Midnight: TBWA\ Media Arts Lab
Rising Voices – Fireline: Indeed
Late Checkout: A Ritz-Carlton Story: Marriott International

Music Video, General Video & Film

Dua Lipa “Illusion”: UnderWonder Content
Megan Thee Stallion – ‘Mamushi’: Church Edit
Charli XCX “Von Dutch”: Modern Post
Lady Gaga “Abracadabra”: Modern Post
Kendrick Lamar – Not Like Us Music Video: pgLang

Interview or Talk Show, Branded Entertainment

RuPaul’s Drag Race – The Pit Stop with Trixie Mattel: MTV Entertainment Studios
Quest for Craft, Season 4: Quaker City Mercantile
Donald Duck Tries to Keep His Cool While Eating Spicy Wings | Hot Ones: Disney
Countdown To Beautifully Broken: Jelly Roll in conversation w/ mgk | Spotify: Spotify
32 Questions With Virgin Galactic Pilot Jameel Janjua – Virgin Galactic

Sports, Branded Entertainment

Football is for Food (with Matthew McConaughey): Special US
adidas Super Bowl Winning Throw: We Are Social U.S.
The Most Hilarious Stop on the PGA Tour: INNOCEAN USA
Soto Shuffle: Wieden+Kennedy
Somebody: 72andSunny

Viral, Experimental & Weird, Branded Entertainment

Duolingo – “The Bird”: Loop
American Cancer Story: Klick Health
The Chase – PUMA: JED Lab Productions Inc.
The Woof: McCann Worldgroup Germany
Michael CeraVe: Ogilvy

Fashion, Beauty & Lifestyle, Branded Entertainment

The Director: Happy Place
Loewe: Partizan Entertainment LLC
Burberry ‘It’s Always Burberry Weather’: Church Edit
Puma x A$AP ROCKY: Dreambearr
HEADPEACE – Freelance film director: Izrayl Brinsdon

Best Individual Performance, Performance & Craft

What a Girl Wants (ft. Sabrina Carpenter – Live – Spotify Anniversaries Version): Spotify
Assume That I Can: INDIANA PRODUCTION
The Runner: Tempomedia Filmproduktion GmbH
Todd Almond’s I’m Almost There (In-Studio Preview): Audible
Music video: Stand Clear Entertainment, LLC

Music, General Video & Film

AMP Cypher 2024: AMP
The 25th Anniversary of Christina Aguilera | Spotify Anniversaries LIVE: Spotify
Jorts with Will Ferrell & Nick Jonas: The Tonight Show Starring Jimmy Fallon
Gracie Abrams – The Secret of Us (Short Film) | Vevo Extended Play: Vevo
How ‘Oppenheimer’ Oscar-Winning Composer Ludwig Göransson Created ‘Can You Hear The Music?’: Variety

Advertising, Media & PR Category Highlights

Best Shopping or Social Commerce Campaign, Media Campaigns

Nutter Butter, You Good?: Dentsu Creative US
eBay Endless Runway: Edelman
Pinterest Predicts – “Try on 2025” – Mojo Supermarket
Rainbow Wool: SERVICEPLAN GERMANY
Late Checkout: A Ritz-Carlton Story: Marriott International

Fashion, Beauty & Lifestyle, Branded Content

Judge Beauty: e.l.f. Cosmetics
Google Shopping: Vox Creative at Vox Media
Only Icons: GOTHAM
The Wardrobe Refresh Hotline: TBWA\Chiat\Day NY
Pimple, Meet Your Mighty Patch: Sapka Communications

Best Social Impact Campaign, Advertising Campaigns

855-HOW-TO-QUIT-(OPIOIDS): SERVICEPLAN GERMANY
The Inter[net]vention: BCM Group
The Shotline: MullenLowe U.S.
A Piece of Me: Dentsu Creative Amsterdam
Algorithm of Disrespect: BMF

Best B2B Campaign, Media Campaigns

Beer Retirement Account: Monks
Sleep with Rain: Critical Mass
Archive.com – Big Brand Hijack: Archive
Welcome to the Golden Age of Advertising: Basis Technologies
Shopify Black Friday 2024: Shopify

Best Use of Video or Moving Image, Craft

Museum-Worthy: O Positive
Boulder Crest “Breakthrough”: PS260 Editorial
Make Your Gameday Epic: RSA Films
Century of Cravings: Special US
Under The Bridge “The Story” Social Teaser: Hulu Originals

Installation or Experience, Individual

Fuck around. Find out.: 72andSunny
Saucy Nuggets Dispensary: Leo Burnett Chicago
WcDonald’s Immersive Dining Experience: We Are Social U.S.
B1G DUCK: Wieden+Kennedy
Mufasa in the Sky 3D Holomesh – The Walt Disney Company: Studios Digital Marketing

Health, Wellness & Pharmaceutical, Branded Content