About the Job
3. Midwest Yard - Real White Family (parents+kids)
Heinz - The United Tastes Of America
About the Job
SEEKING: Real White Family consisting of Mom+Dad+Kids 7-10+Grandmother (if possible). Bonus if they read as Polish/Scandinavian. LOCATION (portrayed): Midwest Yard, July 4th Picnic STYLE: • Practical and comfortable: jeans, plain t-shirts, polos • Light layers: cardigans, flannel shirts • Practical footwear: sneakers, sandals • Not trendy, no logos, more timeless pieces • Consider Americana nod in colors, without be too blatant CASTING CUE: Authenticity over gloss - think practical footwear, cooler bags, and cousin dynamics ——— ‣ Causal, slight conservative styling ‣ Focus on intergenerational warmth - elders relaxing, young kids doing chaotic play ‣ Could feature a mixed-race family or Polish / Scandinavian Midwest roots ‣Should be more kid-centric TONAL NOTE: Steady, warm, emotionally ground-ed. This vignette could be treated as an emotional anchor within the system. Nothing flashy. Nothing ironic. The tone is comforting, familiar, and deeply sincere. The pacing is slower. The laughter is softer. The feeling of joy here feels more like consistency and dependability. This scene should feel like a (sorry for the cliche’ here but…) a Hallmark memory — the kind you don’t realize is forming while you’re in it but one that honors the idea of tradition building, is it not stagnant; it’s kept alive through each member of the family, repetition and care. This representation of “Americana” does not reinvent traditional framings but rather repositions and protects it. CREATIVE OBJECTIVE: The creative intent should be to honor classic Americana without the irony — showing how tradition still thrives, not as a relic, but as a living ritual. Scene should feel warm, grounded, multigenerational and emotionally steady.
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Job Overview
Find Casting Calls Near You
3. Midwest Yard - Real White Family (parents+kids)
Heinz - The United Tastes Of America
SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
Man, Woman
7 - 80
Non Union
Commercial
01/28/2026
SESSION: $500+20% (8hrs) | USAGE: *$2000+20%
Man, Woman
7 - 80
Non Union
Commercial
01/28/2026
About the Job
SEEKING: Real White Family consisting of Mom+Dad+Kids 7-10+Grandmother (if possible). Bonus if they read as Polish/Scandinavian. LOCATION (portrayed): Midwest Yard, July 4th Picnic STYLE: • Practical and comfortable: jeans, plain t-shirts, polos • Light layers: cardigans, flannel shirts • Practical footwear: sneakers, sandals • Not trendy, no logos, more timeless pieces • Consider Americana nod in colors, without be too blatant CASTING CUE: Authenticity over gloss - think practical footwear, cooler bags, and cousin dynamics ——— ‣ Causal, slight conservative styling ‣ Focus on intergenerational warmth - elders relaxing, young kids doing chaotic play ‣ Could feature a mixed-race family or Polish / Scandinavian Midwest roots ‣Should be more kid-centric TONAL NOTE: Steady, warm, emotionally ground-ed. This vignette could be treated as an emotional anchor within the system. Nothing flashy. Nothing ironic. The tone is comforting, familiar, and deeply sincere. The pacing is slower. The laughter is softer. The feeling of joy here feels more like consistency and dependability. This scene should feel like a (sorry for the cliche’ here but…) a Hallmark memory — the kind you don’t realize is forming while you’re in it but one that honors the idea of tradition building, is it not stagnant; it’s kept alive through each member of the family, repetition and care. This representation of “Americana” does not reinvent traditional framings but rather repositions and protects it. CREATIVE OBJECTIVE: The creative intent should be to honor classic Americana without the irony — showing how tradition still thrives, not as a relic, but as a living ritual. Scene should feel warm, grounded, multigenerational and emotionally steady.
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