Construction & Blue Collar Talent

About the Job

Construction & Blue Collar Talent Casting Call We're looking for authentic construction and blue-collar professionals to collaborate with VOHL Workwear on ongoing social media content and lifestyle campaigns. If you have real experience working in construction, the trades, or other hands-on industries, we'd love to hear from you. We're looking for people who can confidently wear and represent our workwear in real job site environments We're looking for people who: Have experience in construction, skilled trades, or blue-collar work. Have access to authentic job sites, equipment, or work environments. Are comfortable creating short-form social content (Instagram Reels, TikTok, etc.). Are interested in modeling and/or creating UGC-style content for a men's workwear brand. Have friends or coworkers who could also appear in content (a plus!). Whether you're a creator who works in the trades, a contractor, apprentice, operator, welder, electrician, plumber, carpenter, landscaper, mechanic, or simply someone who lives the blue-collar lifestyle, we'd love to connect. Please submit: A few examples of previous content you've created (if available). Photos or videos of your typical work environment or job site. A brief introduction about your trade and experience. Your location.