About the Job

Father

Fender - Play It Foward

Los Angeles

About the Job

A loving, responsible father who once lived for music. Life required him to choose stability over passion, and he hasn’t touched that part of himself in years. His resistance isn’t exhaustion — it’s vulnerability. When he plays again, it’s not about skill; it’s about remembering who he was.

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Tala

Fender - Play It Foward

Woman

Commercial Los Angeles

Tala is bright, imaginative, and emotionally intuitive beyond her years. She doesn’t just love music, she feels it. When her father plays, she sees another world open up. Her ...