Real Light Beer Drinkers
Industrial
Non Union
Light Beer Exploration is a non-commercial, internal-use industrial project exploring the authentic lives and perspectives of real light beer drinkers in New Jersey. Through interviews and observational filming, we’ll spend time with everyday consumers in their homes and communities to understand their genuine preferences, habits, and relationships with their favorite beer brands. This is NOT an advertisement and will not be used for public broadcast. The project is intended solely for internal purposes, highlighting real stories from real beer lovers across suburban and rural NJ.
Roles For This Project
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Submissions Due:
02/27/2026
Age 50–60, Any ethnicity. Coors Light is their favorite beer (though they may drink others!). Must have purchased Coors Light within the past two weeks. Lives in rural NJ.
-
Industrial
$900 total
Man, Woman
Philadelphia
25 - 34
Non Union
Industrial
Submissions Due:
02/27/2026
Age 25–34. Latino and/or African American. Michelob Ultra is their favorite beer (though they may drink others). Must have purchased Michelob Ultra within the past two weeks. Lives in suburban NJ.
-
Submissions Due:
02/27/2026
Age 25–34, Latino and/or African American. Miller Lite is their favorite beer (though they may drink others!). Must have purchased Miller Lite within the past two weeks. Lives in suburban NJ.
-
Submissions Due:
02/27/2026
Age 35–49, Any ethnicity. Coors Light is their favorite beer (though they may drink others!). Must have purchased Coors Light within the past two weeks. Lives in rural NJ.
-
Industrial
$900 total
Man
Philadelphia
35 - 49
Non Union
Industrial
Submissions Due:
02/27/2026
Age 35–49, Latino and/or African American. Coors Light is their favorite beer (though they may drink others). Must have purchased Coors Light within the past two weeks. Lives in suburban NJ.
-
Submissions Due:
02/27/2026
Age 35–49. Any ethnicity. Miller Lite is their favorite beer (though they may drink others!). Must have purchased Miller Lite within the past two weeks. Lives in rural NJ.
-
Submissions Due:
02/27/2026
Age 25–34, Latino and/or African American. Coors Light is their favorite beer (though they may drink others). Must have purchased Coors Light within the past two weeks. Lives in suburban NJ.
-
Submissions Due:
02/27/2026
Age 35–50, any ethnicity. Busch Light is their favorite beer (though they may drink others). Must have purchased Busch Light within the past two weeks. Lives in rural NJ.
More Roles For This Project
-
Submissions Due:
02/27/2026
Age 50–60, Any ethnicity. Coors Light is their favorite beer (though they may drink others!). Must have purchased Coors Light within the past two weeks. Lives in rural NJ.
-
Submissions Due:
02/27/2026
Age 25–34. Latino and/or African American. Michelob Ultra is their favorite beer (though they may drink others). Must have purchased Michelob Ultra within the past two weeks. Lives in suburban NJ.
-
Submissions Due:
02/27/2026
Age 25–34, Latino and/or African American. Miller Lite is their favorite beer (though they may drink others!). Must have purchased Miller Lite within the past two weeks. Lives in suburban NJ.
-
Submissions Due:
02/27/2026
Age 35–49, Any ethnicity. Coors Light is their favorite beer (though they may drink others!). Must have purchased Coors Light within the past two weeks. Lives in rural NJ.
-
Submissions Due:
02/27/2026
Age 35–49, Latino and/or African American. Coors Light is their favorite beer (though they may drink others). Must have purchased Coors Light within the past two weeks. Lives in suburban NJ.
-
Submissions Due:
02/27/2026
Age 35–49. Any ethnicity. Miller Lite is their favorite beer (though they may drink others!). Must have purchased Miller Lite within the past two weeks. Lives in rural NJ.
-
Submissions Due:
02/27/2026
Age 25–34, Latino and/or African American. Coors Light is their favorite beer (though they may drink others). Must have purchased Coors Light within the past two weeks. Lives in suburban NJ.
-
Submissions Due:
02/27/2026
Age 35–50, any ethnicity. Busch Light is their favorite beer (though they may drink others). Must have purchased Busch Light within the past two weeks. Lives in rural NJ.
