Gaia Herbs “Own It” Campaign | Non-Union, Nyc 8.13
Commercial
Non Union
New York City
HYPERION is casting 4 adults + 1 child for an upcoming integrated photo and video campaign for the premium herbal wellness brand GAIA HERBS. We are seeking authentic, relatable people who embody modern wellness and healthy lifestyles. Talent should feel real, aspirational, and approachable rather than traditional advertising models. The campaign celebrates everyday wellness through authentic moments, highlighting how GAIA HERBS supports people across different stages of life. Please note in submissions: - Current location - Availability for the August 13, 2026 shoot date - Any improv experience - Whether talent currently uses Gaia Herbs products - Real parent/child pairings, if applicable Details below: SHOOT DATE: August 13, 2026 LOCATION: New York City / Greater NYC Area RATE (ADULTS): $2k, inclusive of session, 10-hour shoot day, and stated usage. RATE (KIDS): $500, iinclusive of session, 10-hour shoot day, and stated usage. USAGE: TERM: 1 year TERRITORY: North America DETAIL: Website, Paid Media, CTV, Social, In-Store Assets
Roles For This Project
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Commercial
$2000 flat per 10hr ...
Role Rate:
$2000 flat per 10hr day including usage
Woman
New York City
60 - 75
Non Union
Commercial
Submissions Due:
07/17/2026
Vibrant, healthy, active woman who embodies confidence, wisdom, and vitality. She should feel modern, inspiring, and genuinely engaged with life.
-
Commercial
$2000 flat per 10hr ...
Role Rate:
$2000 flat per 10hr day including usage
Woman
New York City
25 - 35
Non Union
Commercial
Submissions Due:
07/17/2026
THE YOUNG PROFESSIONAL - “I OWN MY FOCUS” Female | Age: 25-35 | Open to all ethnicities Seeking a smart, ambitious, modern professional. Someone who feels confident, grounded, and relatable. This character represents focus, productivity, and maintaining wellness amidst a demanding career.
-
Commercial
$2000 flat per 10hr ...
Role Rate:
$2000 flat per 10hr day including usage
Man
New York City
35 - 50
Non Union
Commercial
Submissions Due:
07/17/2026
Family-oriented. Warm. Approachable. Balancing work, family, and personal wellbeing. A plus if talent has a real child ages 6-8 who could be submitted separately for Role 5.
-
Commercial
$2000 flat per 10hr ...
Role Rate:
$2000 flat per 10hr day including usage
Man, Woman
New York City
25 - 40
Non Union
Commercial
Submissions Due:
07/17/2026
Athletic runner or active fitness enthusiast. Authentic movement and a healthy lifestyle are more important than traditional model looks. Running experience preferred.
More Roles For This Project
-
Commercial
$2000 flat per 10hr ...
Role Rate:
$2000 flat per 10hr day including usage
New York City
Non Union
Submissions Due:
07/17/2026
Vibrant, healthy, active woman who embodies confidence, wisdom, and vitality. She should feel modern, inspiring, and genuinely engaged with life.
-
Commercial
$2000 flat per 10hr ...
Role Rate:
$2000 flat per 10hr day including usage
New York City
Non Union
Submissions Due:
07/17/2026
THE YOUNG PROFESSIONAL - “I OWN MY FOCUS” Female | Age: 25-35 | Open to all ethnicities Seeking a smart, ambitious, modern professional. Someone who feels confident, grounded, and relatable. This character represents focus, productivity, and maintaining wellness amidst a demanding career.
-
Commercial
$2000 flat per 10hr ...
Role Rate:
$2000 flat per 10hr day including usage
New York City
Non Union
Submissions Due:
07/17/2026
Family-oriented. Warm. Approachable. Balancing work, family, and personal wellbeing. A plus if talent has a real child ages 6-8 who could be submitted separately for Role 5.
-
Commercial
$2000 flat per 10hr ...
Role Rate:
$2000 flat per 10hr day including usage
New York City
Non Union
Submissions Due:
07/17/2026
Athletic runner or active fitness enthusiast. Authentic movement and a healthy lifestyle are more important than traditional model looks. Running experience preferred.
