Ed Rock - New York
Feature Film
Non Union
New York City
When ED ROCK — a long-haired analog rocker who's never opened a social media account — meets DONNIE, a wounded tech prodigy out to settle a score with the music industry that dropped him, Donnie quietly engineers Ed into a manufactured viral phenomenon. Doctored metrics. A.I.-generated podcasts in Ed's own voice. Millions of fake followers. Sold-out shows that get shut down for "overcapacity" before Ed ever sings a note. Overnight, Ed Rock is the most talked-about name on the internet. The only problem is almost none of it is real — and Ed just wants people to hear his songs. As the manufactured fame spirals, Ed falls for TIFFANY SHAPIRO — the rare A&R executive who can still tell a song from a stunt, and the daughter of the label mogul trying to sign him — and stumbles into a quiet friendship with RICK, a Sunset Strip survivor running a vinyl store on South Congress. Rick recognizes the lightning bolt necklace around Ed's throat the moment he sees it. He says nothing about why. When the lie collapses in public, Ed loses everything that was never really his — and finally has to face what he's allowed to happen. A climactic SXSW performance, against a crowd that's seen the takedown videos and read the comments, forces him to strip the spectacle away and prove what he's been saying all along: music isn't an algorithm.
Roles For This Project
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Submissions Due:
07/13/2026
An A&R rep who's basically a detective. Sharp, highly analytical, and fiercely dedicated to musical authenticity. She was raised on vinyl classics but works inside a corporate label machine that only cares about viral metrics. Audition Note: The actor must balance a sharp, clinical intellect wit... [See More]
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Submissions Due:
07/13/2026
The Cynical Architect. A screen-pale, brilliant programmer and bedroom DJ who hates people and lives behind code. He is a technical genius driven entirely by spite and an axe to grind against the music labels that discarded him. Audition Note: The actor must possess an unearned, chilling confidence.... [See More]
More Roles For This Project
-
Submissions Due:
07/13/2026
An A&R rep who's basically a detective. Sharp, highly analytical, and fiercely dedicated to musical authenticity. She was raised on vinyl classics but works inside a corporate label machine that only cares about viral metrics. Audition Note: The actor must balance a sharp, clinical intellect wit... [See More]
-
Submissions Due:
07/13/2026
The Cynical Architect. A screen-pale, brilliant programmer and bedroom DJ who hates people and lives behind code. He is a technical genius driven entirely by spite and an axe to grind against the music labels that discarded him. Audition Note: The actor must possess an unearned, chilling confidence.... [See More]
