PROJECT DETAILS

Bradlees Is Back: The Historic Return Of Mrs. B

Other

Non Union

New York City

Synopsis:

A legendary retail icon is returning, and Bradlees is searching for the next Mrs. B. We are seeking a charismatic woman in her 40s–60s who embodies warmth, confidence, and personality to carry forward the legacy of the beloved Bradlees icon. This role will bring Mrs. B back to life through livestream shopping, digital experiences, and brand campaigns as part of Bradlees’ extraordinary return.

Roles For This Project

Other

Mrs.B

300-600 Woman New York City 40 - 65 Non Union Other

Submissions Due: 07/30/2026

The next Mrs. B will become the face of Bradlees’ historic return. We are searching for a charismatic woman in her 40s–60s who embodies warmth, confidence, humor, and an authentic connection with people. This is a spokesperson role, bringing one of retail’s most beloved personalities back to life wh... [See More]

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Project Details

Project Notes

Bradlees is Back. Once a retail powerhouse with more than 130 locations and nearly $2 billion in annual sales, Bradlees became a beloved Northeast icon, creating memories for generations of shoppers. Now, as Bradlees makes its extraordinary return, the brand is bringing back one of its most legendary symbols: Mrs. B. More than a spokesperson, Mrs. B was the heart and personality of Bradlees—an unforgettable presence who represented the excitement, trust, and value that made the brand iconic. As Bradlees enters a bold new era, the return of Mrs. B marks the revival of a retail legend and the beginning of a new chapter for one of America’s most iconic brands.

Usage/Run

Non Union

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Roles For This Project

Other

Mrs.B

300-600 New York City Non Union

Submissions Due: 07/30/2026

The next Mrs. B will become the face of Bradlees’ historic return. We are searching for a charismatic woman in her 40s–60s who embodies warmth, confidence, humor, and an authentic connection with people. This is a spokesperson role, bringing one of retail’s most beloved personalities back to life wh... [See More]

VIEW