PROJECT DETAILS

Aaa ( bay area/ san francisco)

Industrial

Non Union

Los Angeles

Sacramento San Francisco

Synopsis:

AAA is seeking diverse real people and real families for a lifestyle photo + video campaign filming in the Bay Area. Looking for warm, natural, relatable people with great chemistry and a real-life feel — all ages, backgrounds, family dynamics, personal styles, and lifestyles encouraged. Especially interested in Black, Asian, Middle Eastern, mixed-race, multi-ethnic, and ethnically ambiguous families and individuals. Real families, couples, and relationships are strongly encouraged where possible. Scenes may include everyday moments centered around home, driving, family connection, independence, pets, and daily life — including teens who recently got their driver’s license, seniors who value driving independence, multigenerational families, couples, and more. Some talent may also be considered for filming at their real home for an additional location fee TBD, though this is not required.

Roles For This Project

Industrial

Senior Driver - Female (70s)

$2500 adult / $1250 ...

Role Rate:
$2500 adult / $1250 minors + 20% agency fee
Woman Los Angeles 70 - 79 Non Union Industrial

Submissions Due: 05/21/2026

Seeking a female, approximately 70s, who actively drives independently. Must currently have a valid driver’s license. Production is looking for warm, relatable people with a natural, everyday feel. Open to all backgrounds, ethnicities, and lifestyles. For later self-tapes, production may ask abo... [See More]

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Industrial

Real Family: 2 Parents + Teen Driver (16–18)

$2500 adult / $1250 ...

Role Rate:
$2500 adult / $1250 minors + 20% af per person
Los Angeles 16 - 55 Non Union Industrial

Submissions Due: 05/21/2026

Teen must currently have a valid driver’s license. REAL FAMILY — 2 PARENTS + TEEN DRIVER (16–18) Seeking a real family with: 2 Parents (approximately 40s–50s) 1 Teen Driver (16–18) Production is looking for warm, relatable families with a natural, everyday feel and real chemistry together. Open... [See More]

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Industrial

Real Couple 30s and Possible Dog (Not Required)

$2500 adult / $1250 ...

Role Rate:
$2500 adult / $1250 minors + 20% af per person
Los Angeles 30 - 39 Non Union Industrial

Submissions Due: 05/21/2026

REAL COUPLE 30s — POSSIBLE DOG (NOT REQUIRED) Seeking a real couple in their 30s-ish. Production is looking for warm, relatable couples with a natural, everyday feel and real chemistry together. A dog is NOT required, but there will likely be a dog featured on set, so couples should genuinely lov... [See More]

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Industrial

Senior Driver — Male (70s)

$2500 adult / $1250 ...

Role Rate:
$2500 adult / $1250 minors + 20% agency fee
Man Los Angeles 70 - 70 Non Union Industrial

Submissions Due: 05/21/2026

Seeking a male, approximately 70s, who actively drives independently. Must currently have a valid driver’s license. Production is looking for warm, relatable people with a natural, everyday feel. Open to all backgrounds, ethnicities, and lifestyles. For later self-tapes, production may ask about... [See More]

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Industrial

Real Multigenerational Family — 6-80 Yo

$2500 adult / $1250 ...

Role Rate:
$2500 adult / $1250 minors + 20% af per person
Los Angeles 6 - 80 Non Union Industrial

Submissions Due: 05/21/2026

MULTIGENERATIONAL FAMILY — REAL FAMILY Seeking a real multigenerational family. Looking for: 1 OR 2 Grandparents (60s–70s) (required) 2 Parents (30s–40s) 2 Kids (approximately 6–10 years old; young-looking 10-year-olds welcome) Please note: children under 6 are not being considered due to Califo... [See More]

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Project Details

Project Notes

Submit: 5/21 Selected talent self-tapes due: 5/26 by Noon PT No callbacks expected, though brief follow-up requests/info may be needed. Shoots ONE DAY: July 16th OR July 17th, 2026 AAA is refreshing and expanding its current lifestyle photo + video asset library with a new campaign centered around real people, real families, driving, home life, independence, pets, and everyday moments. The project will feature a wide range of diverse families, couples, seniors, teens, and individuals across different ages, backgrounds, lifestyles, and family dynamics. Production is especially interested in warm, relatable people with a natural, everyday feel. This is a non-union industrial/lifestyle campaign shooting in the Greater Bay Area. Rates: Adults: $2,500 + 20% agency fee = $3,000 all-in Minors: $1,250 + 20% agency fee = $1,500 all-in Agency fee if talent is booked through an agent. rates are per poerson Overtime, if applicable, will be based on a $650/10 rate structure. California minors must have a valid CA work permit and will follow all California labor law requirements regarding hours and schooling. Some talent may also be considered for filming at their real home for an additional location fee TBD, though this is not required. Please note: usage is extensive, as AAA is building/refreshing a long-term lifestyle asset library and matching usage terms from previous campaigns. Rates were increased from prior campaigns, and usage includes important exclusions including no national broadcast/cable/CTV/cinema, no OOH, and no third-party licensing.

Usage/Run

Non Union

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More Roles For This Project

Industrial

Senior Driver - Female (70s)

$2500 adult / $1250 ...

Role Rate:
$2500 adult / $1250 minors + 20% agency fee
Los Angeles Non Union

Submissions Due: 05/21/2026

Seeking a female, approximately 70s, who actively drives independently. Must currently have a valid driver’s license. Production is looking for warm, relatable people with a natural, everyday feel. Open to all backgrounds, ethnicities, and lifestyles. For later self-tapes, production may ask abo... [See More]

VIEW
Industrial

Real Family: 2 Parents + Teen Driver (16–18)

$2500 adult / $1250 ...

Role Rate:
$2500 adult / $1250 minors + 20% af per person
Los Angeles Non Union

Submissions Due: 05/21/2026

Teen must currently have a valid driver’s license. REAL FAMILY — 2 PARENTS + TEEN DRIVER (16–18) Seeking a real family with: 2 Parents (approximately 40s–50s) 1 Teen Driver (16–18) Production is looking for warm, relatable families with a natural, everyday feel and real chemistry together. Open... [See More]

VIEW
Industrial

Real Couple 30s and Possible Dog (Not Required)

$2500 adult / $1250 ...

Role Rate:
$2500 adult / $1250 minors + 20% af per person
Los Angeles Non Union

Submissions Due: 05/21/2026

REAL COUPLE 30s — POSSIBLE DOG (NOT REQUIRED) Seeking a real couple in their 30s-ish. Production is looking for warm, relatable couples with a natural, everyday feel and real chemistry together. A dog is NOT required, but there will likely be a dog featured on set, so couples should genuinely lov... [See More]

VIEW
Industrial

Senior Driver — Male (70s)

$2500 adult / $1250 ...

Role Rate:
$2500 adult / $1250 minors + 20% agency fee
Los Angeles Non Union

Submissions Due: 05/21/2026

Seeking a male, approximately 70s, who actively drives independently. Must currently have a valid driver’s license. Production is looking for warm, relatable people with a natural, everyday feel. Open to all backgrounds, ethnicities, and lifestyles. For later self-tapes, production may ask about... [See More]

VIEW
Industrial

Real Multigenerational Family — 6-80 Yo

$2500 adult / $1250 ...

Role Rate:
$2500 adult / $1250 minors + 20% af per person
Los Angeles Non Union

Submissions Due: 05/21/2026

MULTIGENERATIONAL FAMILY — REAL FAMILY Seeking a real multigenerational family. Looking for: 1 OR 2 Grandparents (60s–70s) (required) 2 Parents (30s–40s) 2 Kids (approximately 6–10 years old; young-looking 10-year-olds welcome) Please note: children under 6 are not being considered due to Califo... [See More]

VIEW