Luma & Leaf Skincare Ugc - Women 45+ (Nov/Dec) - Casting Calls

Luma & Leaf Skincare Ugc - Women 45+ (nov/dec)

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Pays up to: $150
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Project Details

Synopsis

Luma & Leaf is a clean skincare brand sold online and at Whole Foods Market. We're casting women 45 and up to film short, honest, selfie-style videos using our products at home. Real skin, your own bathroom, natural light, little or no makeup. No studio, no script to memorize. The videos will run as social media ads for our moisturizers, serums and body care.

Additional Information: WHAT YOU'LL DO We ship you full-size products. You use them for a week, then film on your phone at home. DELIVERABLES (per creator) - 3 vertical videos (9:16), 15 to 30 seconds each, talking to camera in your own words. We send talking points for each, not a script. - 6 to 8 raw clips, 3 to 5 seconds each: product in hand, product on your fingertips, applying it, the finished look, the product on your counter, a quick smile to camera. - Film in natural daylight, phone held at arm's length or propped up. No filters, no beauty mode, no music, no captions. We edit. CONTENT RULES - Talk about how the product feels, how you use it and where it fits in your routine. - No before and after footage, and no promises about results (wrinkles, redness, acne, aging and so on). We'll flag anything that needs a reshoot. USAGE Paid and organic social ads (Meta, TikTok, YouTube), our website and email, for 12 months from delivery. RATE $150 per creator plus the products, which are yours to keep. TIMELINE Booking by early November. Products ship within a week of booking. Content due 10 days after the products arrive. TO SUBMIT A 15 to 30 second selfie video filmed in your bathroom: your first name, your age range, your skin type and the products you use now. No makeup needed. Please also share 2 or 3 links to UGC or social videos you've made before, if you have them.

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