Female 3 (modern mom)
About the Job
Must be a Cedars Sinai patient and must available between November 2 - November 12. Woman with children, or actively pregnant preferred. Children will be involved in the shoot. [There is separate casting for children to submit] An active mother with a young daughter, comfortable incorporating movement into everyday life. Fit and healthy without reading as a trainer, influencer, or fitness model. Her body should feel real and natural ; strong because she uses it, not because it has been aesthetically perfected Reads as: Modern LA mom, active but not defined by fitness. Strong, warm, relatable, and someone her daughter naturally looks up to. Performances should feel natural and restrained, moving through high-stress moments with authenticity rather than heightened drama. Relief upon connecting with the clinician should register as genuine, not performed. Casting Note: We are intentionally seeking diversity across ethnicity, skin tone/complexion, and body type. Submission Description: If you're open to sharing your experience as a Cedars-Sinai patient please share any relevant customer service or patient-facing experience, including the general area of care or specialty you have experience with (for example, pediatrics, emergency care, primary care, hospitality, etc.). Please do not include patient names, diagnoses, medical histories, or any other personally identifiable or protected health information. Usage/ All: 2 years 9 months; U.S./regional territory; all paid and owned digital/social/CTV/streaming/video; no broadcast; regional: print and Digital OOH & static OOH. All media, in perpetuity.
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