Lucy
Pa Lottery - "high Noon" & "epic Adventure"
About the Job
She is witnessing the "showdown." Looking for all types. This spot is a playful take on the classic Spaghetti Western showdown, particularly films like The Good, the Bad and the Ugly. In those movies, a showdown is treated with enormous tension: two gunslingers face each other, barely moving, watching one another closely and waiting to see who will make the first move. The filmmaking stretches out the moment with long stares, narrowed eyes, twitching hands, extreme close-ups, dramatic pauses and sudden bursts of action. Everything feels incredibly serious, as though someone’s life is on the line. That is exactly what we’re doing here—except instead of two gunslingers fighting over life and death, Man and Gus are facing off over a quarter so they can scratch their lottery tickets.
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