Nba 2K
Commercial
Non Union
New York City
NBA 2K: Ball Over Everything is a campaign built around a simple truth: for our characters, basketball isn't just a game—it's the lens through which they experience the world. It's a language, a belief system, an obsession. Every interaction, conversation, decision, and passing observation is filtered through the culture of basketball until reality itself begins to bend around it. Sometimes that obsession manifests literally: a neon sign suddenly reads "BALL," a tattoo catches someone's eye, or everyday typography takes on new meaning. Other times it's more subtle, expressed through performance, dialogue, sound design, or the instinctive ways people interpret the world around them. Basketball isn't constantly on screen—but its presence is always felt. The campaign unfolds as a collection of interconnected character stories, each capturing a unique expression of basketball obsession. These films function as standalone pieces across social, digital, and broadcast, while also serving as building blocks for larger anthem films—including the NBA 2K Game Day Launch and NBA Tip-Off spots—that weave the individual stories into one larger cultural movement. As each perspective comes together, a bigger idea emerges: countless personal obsessions forming a shared identity. A world where basketball transcends sport and becomes culture, community, and mindset. A world where everyone lives by one philosophy: Ball Over Everything.
Roles For This Project
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Commercial
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Role Rate:
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New York City
45 - 65
Non Union
Commercial
Submissions Due:
06/29/2026
We're looking for memorable faces, authentic personalities, and people who feel like they've spent a lifetime around the game. Whether you're a neighborhood legend, longtime basketball fan, community regular, coach, parent, storyteller, or simply someone with incredible presence, we're interested i... [See More]
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Commercial
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Woman
New York City
18 - 30
Non Union
Commercial
Submissions Due:
06/29/2026
We're seeking real female hoopers with a genuine love of basketball. Whether you're playing competitively, training daily, running pickup games, or simply live and breathe basketball culture, we want authentic athletes—not just performers. We're especially interested in women with strong basketball... [See More]
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Commercial
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Role Rate:
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Man
New York City
18 - 30
Non Union
Commercial
Submissions Due:
06/29/2026
We're looking for authentic basketball players who genuinely live the game. Whether you play in pickup runs, rec leagues, AAU, college, or spend your weekends at iconic courts, we want people whose relationship with basketball feels real. Strong basketball ability is preferred, from solid fundament... [See More]
More Roles For This Project
-
Commercial
See additional rate ...
Role Rate:
See additional rate info
New York City
Non Union
Submissions Due:
06/29/2026
We're looking for memorable faces, authentic personalities, and people who feel like they've spent a lifetime around the game. Whether you're a neighborhood legend, longtime basketball fan, community regular, coach, parent, storyteller, or simply someone with incredible presence, we're interested i... [See More]
-
Commercial
See additional rate ...
Role Rate:
See additional rate info
New York City
Non Union
Submissions Due:
06/29/2026
We're seeking real female hoopers with a genuine love of basketball. Whether you're playing competitively, training daily, running pickup games, or simply live and breathe basketball culture, we want authentic athletes—not just performers. We're especially interested in women with strong basketball... [See More]
-
Commercial
See additional rate ...
Role Rate:
See additional rate info
New York City
Non Union
Submissions Due:
06/29/2026
We're looking for authentic basketball players who genuinely live the game. Whether you play in pickup runs, rec leagues, AAU, college, or spend your weekends at iconic courts, we want people whose relationship with basketball feels real. Strong basketball ability is preferred, from solid fundament... [See More]
