Part Perfect Hair

Project Details

Final Video Description: 
 We are creating lifestyle photo and short-form video content for the launch of a new beauty tool that helps women feel polished and confident in everyday life. The overall aesthetic is natural, elevated, and approachable — not overly styled or overly produced. The shoot will include close-up beauty imagery, simple product application moments, before-and-after shots, and candid lifestyle footage. Because the content focuses on the hairline and part line, talent must have a visible center or side part. Content will be captured primarily in vertical format for Instagram, TikTok, and social media, with select assets used for our website and digital marketing. The visual tone is clean and aspirational with a real-life feel — think freshening up before an important meeting or heading out to dinner with friends. We want the content to feel genuine, relatable, and confidence-boosting, not like a traditional beauty ad. Arrival & Prep: Please arrive camera-ready with hair and makeup done to done. If you have visible gray root regrowth, leave it as-is — we'll capture the before-and-after transformation on camera. Wardrobe: Bring 3–5 options that feel polished and modern — elevated casual, effortless workwear, or dinner-with-friends energy. Solid colors and subtle patterns work well. Please avoid large logos or busy prints.

Non Union