Smore's Guy
Toyo Tires
About the Job
This guy should look extra rugged, like a real camper/outdoorsman. A bigger guy. Burly. Expressive face, character in their face. PREFERABLY WITH A BEARD!! Expressive but not over the top chewer. Should look real and attractive in an organic way. Should be ok eating Smore's!! Should be able to pull off the dry, serious, dead pan look the campaign demands. They should have a face/look that’s naturally funny without trying to be funny.
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