Mom
About the Job
In her home and work life, Mom is the boss. She’s the one that makes sure the wheels keep turning and that her husband and kid live to see another day. She’s A-type and works hard, but man, does she need a break. Her emotional position in the ad speaks to that – she’s made this summer happen, and now she’s damn well going to enjoy it by soaking up the sun and reveling in an oh-so-deserved ice cream cone while her family runs amok (not her problem).
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