Momfluencer

About the Job

Late 20s to early 30s, naturally pretty, effortlessly stylish without being intimidating. She's the kind of woman who has 80k followers not because she's trying to be famous but because people just like her energy. She's in her car, in her driveway, doing content between pre-school drop-off and whatever comes next. Character Background: Lisa is 30, married with two kids under 5, living in a suburb of Houston. She started doing social content during maternity leave as a creative outlet and it stuck. She's not a mega-influencer — she's a micro-influencer in the "real mom life" space, which makes her more relatable and trustworthy to her followers. She handles the household budget but she'll be the first to admit the car loan terms kind of went over her head when they signed. The $159/month savings line hits her immediately because she can instantly translate that into something real. Voice & Energy: Warm, quick-witted, self-aware. She's used to performing for the camera so she's comfortable on screen, but the Caribou genuinely throws her — which is what makes it funny. Her instinct to film him is completely true to character. The "Sorry, I—" moment when he says no videos is a perfect beat because she's embarrassed in the way only a content creator would be.