Norman
The Negotiator - Healthcare Commercial
About the Job
CASTING CALL NORMAN THE NEGOTIATOR Project: Norman the Negotiator Role: Principal / Campaign Lead Tone: Moneyball meets Revenge of the Nerds Style: Cinematic, grounded, serious — unintentionally funny because it’s played straight ROLE SUMMARY Norman the Negotiator is the unlikely hero standing between American families and rising health care costs. He doesn’t shout. He doesn’t posture. He wins by reading the fine print. Norman treats spreadsheets like weapons and price hikes like emergencies. He is deeply earnest, hyper-prepared, and quietly fearless. The humor comes from how seriously he takes his job — never from jokes. DEMOGRAPHICS Age: 35–45 Gender: Male Ethnicity: Caucasian Build: Skinny, wiry, slightly awkward Presence: Professional, not flashy
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