Casting Calls - Mom Role

Mom Role

Major Baby Care Product Commercial

Commercial $1200/day plus 20% agency fee Woman 20 - 40 SAG-AFTRA Principal 02/14/2026
Miami Orlando Jacksonville

About the Job

****We want Real MOMs with their Newborn Babies****** PROJECT: Major Baby Care Product – Social media capture ROLE: First-Time Moms filming in Orlando, FL area Feb 18 & 19, 2026. Seeking first-time mothers, 24-35 years old. Buyout- 1 year North America for digital/social/OTT.” These are women who are emotionally present in their baby’s life and well-informed in all their parenting decisions. They’re intentional and thoughtful with every choice, no detail is too small to be ignored, and they always want the best for their baby. Talent should be warm, genuine, and approachable; real first-time mothers encouraged and preferred. Must naturally convey deep maternal instincts, emotional intelligence, and a calm confidence (despite being first-time moms, they’ve done the research and they’ve “got this”). Must have an expressive face as the talent will NOT have spoken dialogue, so must be able to communicate emotions and their deep love nonverbally. Diversity is important, so please consider all races, ethnicities, and cultural backgrounds as well as all body types. Appearance: This is a premium product for affluent families. This mom represents the aspiration. She is effortlessly polished and put-together — NOT the tired, frazzled, sleepless first-time mom trope. Hair is styled, well-maintained, modern. Manicure is clean, kempt, neutral or bare (non-distracting). NO high-glam/model types, talent must feel real and believable. Experience: Acting experience is a nice-to-have but not required. Must be comfortable filming real moments with their baby.

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