Spokeswoman

About the Job

ROLE 1: SPOKESWOMAN (Hero) Age Range: 24–32 Gender: Female Ethnicity: Looking for a face that feels real, not “model perfect” Look & Vibe: - Effortlessly cool, not polished or precious - Expressive face; strong eye contact; charisma without “trying” - Can be traditionally or unconventionally attractive, what matters is presence - Comfortable in her body; confident whether she’s bare-legged, stubbly, or smooth Performance Style ● Natural, conversational, straight-talking ● Delivers lines like she’s telling a friend the truth vs performing ● Humor lands dry, smart, and self-aware ● Confidence without arrogance; bold without aggression Personality Markers ● Rebellious but grounded ● Smart, funny, and well composed ● Has opinions and isn’t apologizing for them ● Feels like someone who knows what works for her What She Represents: She’s the woman who calls bullshit - on pink tax, on watered-down products, on brands that try too hard. She takes care of herself, for herself. She’s not here to impress anyone.