Mom "Alexa"
Golden 1 Credit Union
Los Angeles
San Diego
About the Job
Alexa is a working mother balancing two very different stages of parenthood at once. She’s capable, steady, and emotionally present; someone who manages a lot without needing to announce it. Middle-income, practical, and grounded, she feels like a real California mom navigating daily life with warmth and quiet competence. Her presence should convey reassurance and ease rather than heightened emotion. She doesn’t overreact or perform her feelings; her warmth shows in small, natural moments. She should feel deeply believable as the connective tissue of her family, with authentic chemistry with both her college-age son and young child. Appearance must work believably as mother to her two sons.
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