The International Academy of Digital Arts & Sciences revealed the winners for the 29th Annual Webby Awards today.
The Webby Awards honor excellence on the internet. The IADAS judges internet content across eight sectors: Websites and Mobile Sites; Video & Film; Advertising; Media & PR; Apps & Software; Social; Podcasts; AI, Immersive & Games and, new to 2025, Creators.
All winners will be invited to the Webby Awards ceremony on May 12, hosted by Ilana Glazer.
The list below highlights winners from the Video & Film and Advertising, Media & PR categories. To view the full list, visit The Webby’s website.
Congratulations to all Webby winners!
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Video & Film Category Highlights
Documentary: Longform, General Video & Film
- WINNER: ABC News Studios l Hulu – Patrice: The Movie: ABC News
- Puffling – Beehive Films
- WINNER: The Silent Witness – Life Stories
- Zurawski v Texas – Out of Nowhere
- VICE NEWS PRESENTS: SHOOTING AMERICA: Tubi
Public Service & Activism, Series & Channels
- WINNER: Freedom to Be: ACLU
- The Secret Life of Librarians: Carnegie Corporation of New York
- Felt the Nation: Center for American Progress
- TED Fellows Films 2024: TED Conferences, LLC
- These Stories of Welcome: Welcome.US
Comedy, General Video & Film
- Jim Gaffigan: The Skinny: MPRM
- Kai Cenat x Kevin Hart x Druski ‘Thanksgiving’: Church Edit
- WINNER: Onion News Network: The Onion
- Ryan Reynolds and Hugh Jackman Perform a Song About Deadpool & Wolverine: The Tonight Show Starring Jimmy Fallon
- WINNER: Very Important People: Dropout
Long Form, Branded Entertainment
- WINNER: Cynthia Erivo Teaches Storytelling – Celebrity Substitute – Amazon: Amazon
- La Causa del Accidente que Provoco el Incendio: CANADA
- WINNER: Shot on iPhone – Midnight: TBWA\ Media Arts Lab
- Rising Voices – Fireline: Indeed
- Late Checkout: A Ritz-Carlton Story: Marriott International
Music Video, General Video & Film
- Dua Lipa “Illusion”: UnderWonder Content
- Megan Thee Stallion – ‘Mamushi’: Church Edit
- Charli XCX “Von Dutch”: Modern Post
- Lady Gaga “Abracadabra”: Modern Post
- WINNER: Kendrick Lamar – Not Like Us Music Video: pgLang
Interview or Talk Show, Branded Entertainment
- WINNER: RuPaul’s Drag Race – The Pit Stop with Trixie Mattel: MTV Entertainment Studios
- Quest for Craft, Season 4: Quaker City Mercantile
- Donald Duck Tries to Keep His Cool While Eating Spicy Wings | Hot Ones: Disney
- WINNER: Countdown To Beautifully Broken: Jelly Roll in conversation w/ mgk | Spotify: Spotify
- 32 Questions With Virgin Galactic Pilot Jameel Janjua – Virgin Galactic
Sports, Branded Entertainment
- WINNER: Football is for Food (with Matthew McConaughey): Special US
- adidas Super Bowl Winning Throw: We Are Social U.S.
- The Most Hilarious Stop on the PGA Tour: INNOCEAN USA
- Soto Shuffle: Wieden+Kennedy
- Somebody: 72andSunny
Viral, Experimental & Weird, Branded Entertainment
- WINNER: Duolingo – “The Bird”: Loop
- American Cancer Story: Klick Health
- The Chase – PUMA: JED Lab Productions Inc.
- The Woof: McCann Worldgroup Germany
- Michael CeraVe: Ogilvy
Fashion, Beauty & Lifestyle, Branded Entertainment
- WINNER: The Director: Happy Place
- WINNER: Loewe: Partizan Entertainment LLC
- Burberry ‘It’s Always Burberry Weather’: Church Edit
- Puma x A$AP ROCKY: Dreambearr
- HEADPEACE – Freelance film director: Izrayl Brinsdon
Best Individual Performance, Performance & Craft
- What a Girl Wants (ft. Sabrina Carpenter – Live – Spotify Anniversaries Version): Spotify
- WINNER: Assume That I Can: INDIANA PRODUCTION
- The Runner: Tempomedia Filmproduktion GmbH
- Todd Almond’s I’m Almost There (In-Studio Preview): Audible
- Music video: Stand Clear Entertainment, LLC
Music, General Video & Film
- AMP Cypher 2024: AMP
- The 25th Anniversary of Christina Aguilera | Spotify Anniversaries LIVE: Spotify
- Jorts with Will Ferrell & Nick Jonas: The Tonight Show Starring Jimmy Fallon
- WINNER: Gracie Abrams – The Secret of Us (Short Film) | Vevo Extended Play: Vevo
- WINNER: How ‘Oppenheimer’ Oscar-Winning Composer Ludwig Göransson Created ‘Can You Hear The Music?’: Variety
Advertising, Media & PR Category Highlights
Best Shopping or Social Commerce Campaign, Media Campaigns
- WINNER: Nutter Butter, You Good?: Dentsu Creative US
- eBay Endless Runway: Edelman
- Pinterest Predicts – “Try on 2025” – Mojo Supermarket
- Rainbow Wool: SERVICEPLAN GERMANY
- WINNER: Late Checkout: A Ritz-Carlton Story: Marriott International
Fashion, Beauty & Lifestyle, Branded Content
- WINNER: Judge Beauty: e.l.f. Cosmetics
- Google Shopping: Vox Creative at Vox Media
- WINNER: Only Icons: GOTHAM
- The Wardrobe Refresh Hotline: TBWA\Chiat\Day NY
- Pimple, Meet Your Mighty Patch: Sapka Communications
Best Social Impact Campaign, Advertising Campaigns
- WINNER: 855-HOW-TO-QUIT-(OPIOIDS): SERVICEPLAN GERMANY
- The Inter[net]vention: BCM Group
- WINNER: The Shotline: MullenLowe U.S.
- A Piece of Me: Dentsu Creative Amsterdam
- Algorithm of Disrespect: BMF
Best B2B Campaign, Media Campaigns
- Beer Retirement Account: Monks
- WINNER: Sleep with Rain: Critical Mass
- WINNER: Archive.com – Big Brand Hijack: Archive
- Welcome to the Golden Age of Advertising: Basis Technologies
- Shopify Black Friday 2024: Shopify
Best Use of Video or Moving Image, Craft
- WINNER: Museum-Worthy: O Positive
- Boulder Crest “Breakthrough”: PS260 Editorial
- WINNER: Make Your Gameday Epic: RSA Films
- Century of Cravings: Special US
- Under The Bridge “The Story” Social Teaser: Hulu Originals
Installation or Experience, Individual
- Fuck around. Find out.: 72andSunny
- Saucy Nuggets Dispensary: Leo Burnett Chicago
- WINNER: WcDonald’s Immersive Dining Experience: We Are Social U.S.
- B1G DUCK: Wieden+Kennedy
- Mufasa in the Sky 3D Holomesh – The Walt Disney Company: Studios Digital Marketing
Health, Wellness & Pharmaceutical, Branded Content
- WINNER: Michael CeraV: Ogilvy New York
- Stop Bullying: Ogilvy Greece
- Allegra Airways: Daniel J Edelman Ltd
- No More Hippocrites: EVERSANA INTOUCH
- You’ve Got Options: 72andSunny
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