Day 2 - 10/9 - Mechanicsburg Talent - 5 Hero Residents
Nu Brand Refresh for Senior Living Community
About the Job
Men & Women, Ages 75 - 85, all races, ethnicities & body types. More casual and easy going than “Distinctive” but “Classic is sill vibrant and full of life. “Think, essential comforts with a touch of class.” Someone who appreciates the beauty of simplicity and the comfort of tradition. They’re not looking for extravagance—they’re looking for substance, reliability, and a life that feels grounded. They’ve spent a lifetime making smart choices—raising families, managing households, contributing to their communities—and now, they want a living experience that reflects those same values: practical, welcoming, and rich in meaning. They are drawn to classic interiors that feel timeless, not trendy. They want well-kept spaces, not opulence; thoughtful services, not a menu of add-ons they’ll never use. They value purposeful design over flashy upgrades; connection over convenience; and a strong sense of place and belonging. These residents see moving into a Legend Classic Community not as a step down, but as a wise next chapter—a way to live independently and with dignity, surrounded by neighbors who share their appreciation for a well-lived, well-loved life.
Their mindset is:
● “Give me what matters—comfort, care, and community—not the extras I don’t need.”
● “I want to feel secure, supported, and still very much myself.”
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