Day 1 - 10/8 - Warminster Talent - 5 Hero Residents
Nu Brand Refresh for Senior Living Community
About the Job
Men & Women, Ages 75 - 85, all races, ethnicities & body types. Should look aspirational, classy, striking, vibrant and gregarious (not wall flowers!!) They are healthy looking, the women have style in their hair, wardrobe and manner. The men are accomplished. They are confident, welll traveled. All-in-all they have had a great life. This type of community: Someone who has always had a discerning eye, an appreciation for the finer things, and a strong sense of self. They’ve lived fully—traveling, entertaining, succeeding—and now they’re seeking a place that not only matches their standards, but elevates their lifestyle. They appreciate every detail being considered, where elegance is a daily experience, and where their lifestyle isn’t diminished—it’s celebrated.
They value sophistication without pretension; beautifully curated spaces that feel both elegant
and personal; service that anticipates their needs before they ask; and access to wellness, culture, and connection. They expect excellence, not as a luxury, but as a baseline—from the food on their plate to the conversations at the table. They seek environments that engage both their intellect and their senses. Their mindset is:
● “I’ve worked for this. I’ve earned this. And I want a place that reflects it.”
● “I want an experience that’s personalized, polished, and purposeful.”
● “This isn’t just where I live—it’s an extension of who I am.”
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