About the Job
Background - Gen Z
Lifestyle Tech Brand
About the Job
SEEKING BACKGROUND FOR For the Gen Z // LIFESTYLE TECH commercial We’re looking talent who can seamlessly blend into our world—real personality!! People and authenticity who bring without energy, ever feeling “cast.” We want faces and attitudes that naturally fit diverse, into the expressive, CREATIVE universe: and comfortable stylish, in front of a camera. People who look like they friends live hanging in the worlds out at we’re a night capturing— market, a cozy apartment study session, a creative studio, or a house party. Overall Tone Effortlessly cool, not performative. Fashion-forward in an individual way (not overly styled). Comfortable, confident energy that feels spontaneous and social. Casting should reflect a diverse, global mix of backgrounds and styles that feels true to the creative, connected world the the LIFESTYLE TECH lives in. We’re creating a believable scene — alive with real people, real style, and real chemistry. SEEKING Gen Z (18–25) ALL GENDERS! This group should feel effortlessly current — the ones setting trends, not chasing them. They live in the moment, use their phones as extensions of themselves, and bring an energy that’s spontaneous and social. Tone & Look: Unfiltered, expressive, authentic. Experimental fashion — vintage, streetwear, DIY style, small designer pieces. Diverse representation in ethnicity, gender identity, and body type. Comfortable with movement, energy, and being in the moment rather than posing. Vibe: Feels like a real group of friends — at a party, market, studio, or creative space. Natural chemistry is key.
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