Rainy Bus Stop Duo
About the Job
A man waiting at a rainy bus stop sees a woman's branded umbrella and immediately starts thinking about cloud computing every time it rains. The vignette illustrates how effective branded merchandise can permanently link a brand to an everyday experience. Man - White, Early 30's, Coder vibe, scrawny, kind, lacks confidence Woman - Asian, Mid/Late 40's, Confident, put together, professional
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