Matt

About the Job

Strong, good-looking, and rugged in a way that feels earned, not styled. Matt is a divorced construction foreman living in a Toronto row house, with two college-bound daughters who keep his life in a constant state of organized chaos. He has a gruff look, a deep, specific voice, and the presence of someone who works hard for a living, but underneath it all, he is genuinely friendly and approachable. He should be able to play the intense, brooding mirror-stare of a premium men’s grooming campaign, then instantly drop the commercial filter and become a normal, relatable guy-next-door. The humor comes from the contrast: this strong, serious-looking man delivering a surprisingly straightforward, human moment. We are avoiding a high-fashion model look that feels disconnected from O’Keeffe’s hard-working roots.