National Highway Traffic Safety - Ad Council
PSA
Non Union
This is a PSA to raise awareness about car seat safety. CASTING NOTES We’re looking to cast adults and children who feel warm and authentic. Real families are welcome but not required. We’re also excited to build families through casting that unlock natural chemistry and lived-in connection. Rooted in vibrancy and love. We're drawn to warmth, character, and the kind of charm that can't be manufactured. Beauty lives in the details: a crooked grin, a curious gaze, a contagious laugh, the little imperfections that make someone unmistakably themselves. We're not searching for models. We're searching for people.
Roles For This Project
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PSA
5 Year Old Girl Family 2
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Woman
Philadelphia
4 - 6
Non Union
PSA
Submissions Due:
06/14/2026
Female, White, 4-5 years old. Vibrant, expressive, full of personality.
-
PSA
Dad Family 3
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Man
Philadelphia
37 - 44
Non Union
PSA
Submissions Due:
06/14/2026
Male, Black, Late 30s to early 40s. Warm and Authentic. Confident, capable, and emotionally present. Balancing the pressures of everyday life with humor and resilience. Note: All male talent must be willing to shave if booked; Looking for ideally clean-shaven, potentially open to neatly groomed.
-
PSA
Mom Family 1
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Woman
Philadelphia
30 - 34
Non Union
PSA
Submissions Due:
06/14/2026
Female, Any ethnicity, early 30’s. Warm and Authentic. Confident, capable, and emotionally present. Balancing the pressures of everyday life with humor and resilience.
-
PSA
4 Year Old Boy Family 2
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Man
Philadelphia
4 - 6
Non Union
PSA
Submissions Due:
06/14/2026
Male, White, 4-5 years old. Vibrant, expressive, full of personality.
-
PSA
9 Year Old Girl Family 3
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Woman
Philadelphia
7 - 9
Non Union
PSA
Submissions Due:
06/14/2026
Female, Black, 7-9 years old. Vibrant, expressive, full of personality.
-
PSA
6 Year Old Girl Family 3
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Woman
Philadelphia
5 - 7
Non Union
PSA
Submissions Due:
06/14/2026
Female, Black, 5-7 years old. Vibrant, expressive, full of personality.
-
PSA
Dad Family 2
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Man
Philadelphia
35 - 39
Non Union
PSA
Submissions Due:
06/14/2026
Male, White, mid to late 30’s. Warm and Authentic. Confident, capable, and emotionally present. Balancing the pressures of everyday life with humor and resilience. Note: All male talent must be willing to shave if booked; Looking for ideally clean-shaven, potentially open to neatly groomed.
-
PSA
Dad Family 1
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Man
Philadelphia
30 - 34
Non Union
PSA
Submissions Due:
06/14/2026
Male, White, early 30s. Warm and Authentic. Confident, capable, and emotionally present. Balancing the pressures of everyday life with humor and resilience. Note: All male talent must be willing to shave if booked; Looking for ideally clean-shaven, potentially open to neatly groomed.
-
PSA
Toddler Family 1
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Man, Woman
Philadelphia
1 - 2
Non Union
PSA
Submissions Due:
06/14/2026
Male or Female, White or Mixed Race. Toddler 1-2 years old. Vibrant, expressive, full of personality
-
PSA
Mom Family 2
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Woman
Philadelphia
35 - 39
Non Union
PSA
Submissions Due:
06/14/2026
Female, White, mid to late 30’s. Warm and Authentic. Confident, capable, and emotionally present. Balancing the pressures of everyday life with humor and resilience.
More Roles For This Project
-
PSA
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Philadelphia
Non Union
Submissions Due:
06/14/2026
Female, White, 4-5 years old. Vibrant, expressive, full of personality.
-
PSA
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Philadelphia
Non Union
Submissions Due:
06/14/2026
Male, Black, Late 30s to early 40s. Warm and Authentic. Confident, capable, and emotionally present. Balancing the pressures of everyday life with humor and resilience. Note: All male talent must be willing to shave if booked; Looking for ideally clean-shaven, potentially open to neatly groomed.
-
PSA
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Philadelphia
Non Union
Submissions Due:
06/14/2026
Female, Any ethnicity, early 30’s. Warm and Authentic. Confident, capable, and emotionally present. Balancing the pressures of everyday life with humor and resilience.
-
PSA
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Philadelphia
Non Union
Submissions Due:
06/14/2026
Male, White, 4-5 years old. Vibrant, expressive, full of personality.
-
PSA
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Philadelphia
Non Union
Submissions Due:
06/14/2026
Female, Black, 7-9 years old. Vibrant, expressive, full of personality.
-
PSA
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Philadelphia
Non Union
Submissions Due:
06/14/2026
Female, Black, 5-7 years old. Vibrant, expressive, full of personality.
-
PSA
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Philadelphia
Non Union
Submissions Due:
06/14/2026
Male, White, mid to late 30’s. Warm and Authentic. Confident, capable, and emotionally present. Balancing the pressures of everyday life with humor and resilience. Note: All male talent must be willing to shave if booked; Looking for ideally clean-shaven, potentially open to neatly groomed.
-
PSA
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Philadelphia
Non Union
Submissions Due:
06/14/2026
Male, White, early 30s. Warm and Authentic. Confident, capable, and emotionally present. Balancing the pressures of everyday life with humor and resilience. Note: All male talent must be willing to shave if booked; Looking for ideally clean-shaven, potentially open to neatly groomed.
-
PSA
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Philadelphia
Non Union
Submissions Due:
06/14/2026
Male or Female, White or Mixed Race. Toddler 1-2 years old. Vibrant, expressive, full of personality
-
PSA
$550 / session + 3,0...
Role Rate:
$550 / session + 3,000 IF used in final spot +15%
Philadelphia
Non Union
Submissions Due:
06/14/2026
Female, White, mid to late 30’s. Warm and Authentic. Confident, capable, and emotionally present. Balancing the pressures of everyday life with humor and resilience.
