Mr. Tech
This is a series of commercial spots for a home services company specializing in HVAC, plumbing, and electrical. The project is grounded in everyday, lifestyle-driven storytelling, focusing on small but meaningful moments in the lives of homeowners. Each story begins with a simple home-related situation—such as a repair or installation—but gradually reveals a deeper emotional layer. While the technicians are there to fix technical issues, the heart of each story lies in the quiet, thoughtful ways they go beyond the task at hand—offering care, empathy, and unexpected support. The tone is natural, intimate, and emotionally driven, with minimal dialogue and a focus on subtle, authentic performances. These are small, human stories where simple actions can have a lasting impact.
Roles For This Project
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Submissions Due: 04/30/2026
A busy, practical mother/homeowner who has learned to live with small inconveniences in her daily life. She’s capable, grounded, and always juggling multiple things at once. While she may seem composed on the surface, there’s a subtle sense of fatigue from constantly adapting and “making do.”
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Submissions Due: 04/30/2026
A busy mother/homeowner with a deep connection to her home and family history. The lemon tree holds personal meaning - something tied to her mother and her past. She’s strong, but this moment quietly affects her.
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Submissions Due: 04/15/2026
A friendly, observant service technician with a calm and capable presence. He takes pride in his work but is not showy—his kindness comes through in quiet actions rather than words. He notices things others overlook and instinctively goes the extra mile without needing recognition.
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Submissions Due: 04/15/2026
A busy mother/homeowner with a deep connection to her home and family history. The lemon tree holds personal meaning - something tied to her mother and her past. She’s strong, but this moment quietly affects her.
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Submissions Due: 04/15/2026
A professional, attentive technician with a gentle and intuitive demeanor. She/He listens more than they speak and understands the emotional weight behind situations without needing it explained. His actions are deliberate, careful, and considerate.
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Submissions Due: 04/15/2026
A busy, practical mother/homeowner who has learned to live with small inconveniences in her daily life. She’s capable, grounded, and always juggling multiple things at once. While she may seem composed on the surface, there’s a subtle sense of fatigue from constantly adapting and “making do.”
More Roles For This Project
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Submissions Due: 04/30/2026
A busy, practical mother/homeowner who has learned to live with small inconveniences in her daily life. She’s capable, grounded, and always juggling multiple things at once. While she may seem composed on the surface, there’s a subtle sense of fatigue from constantly adapting and “making do.”
-
Submissions Due: 04/15/2026
A friendly, observant service technician with a calm and capable presence. He takes pride in his work but is not showy—his kindness comes through in quiet actions rather than words. He notices things others overlook and instinctively goes the extra mile without needing recognition.
-
Submissions Due: 04/15/2026
A professional, attentive technician with a gentle and intuitive demeanor. She/He listens more than they speak and understands the emotional weight behind situations without needing it explained. His actions are deliberate, careful, and considerate.
-
Submissions Due: 04/15/2026
A busy, practical mother/homeowner who has learned to live with small inconveniences in her daily life. She’s capable, grounded, and always juggling multiple things at once. While she may seem composed on the surface, there’s a subtle sense of fatigue from constantly adapting and “making do.”