Real Families (mom, dad & kids)
Regional Cable
About the Job
MOM: Female, 45-55, Caucasian, The Glue of the Family, Kind demeanor, energetic. Tech dependent (keeper of schedules& key info), Resident multitasker (capable, real), DAD: Male, 45-55, Caucasian, The Dependable Caretaker (and proud of it), Tech capable (knows his way around a Zoom call) & Grounded (knows his way around a grill & lego set) DAUGHTER: Female, 16-17, Caucasian, The Do-It-All High School Senior. Tech embedded (her life runs online). Driven, ambitious, always ""on". OLDER SON: Male, 14-15, Caucasian, The Savvy Middle Child Friendly face. Tech fluent (he grew up with these devices & it shows), He's always online, but not out of touch. YOUNGER SON: Male, 11-12, Caucasian, The Loveable Rascal / Middle schooler whose has a sense of wonder, joy, and endless possibility. Loves playing, exploring, connecting online (almost) as much as playing outside.
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