About the Job
About the Job
Responsible, socially conscious. Not a hippy, but a smart, everyday man, who is worldly, experienced, sensible.
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Bold / unapologetic / Someone with a "grit" and a "motor City" soul; looks like they aren't afraid to get their hands dirty or own the road
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Hyper-Current & Whimsical / fully "plugged in" to the digital zeitgeist but has an old soul charm
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Approachable, regular, cosmopolitan guy. some complexity, some character, not fancy or too hipster or specific character, but perhaps complex below the surface
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Magnetic / with a high-definition personality; their face tells a story before they even speak.
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R6 Asian Male 40's-50's
Market Research Brand Campaign