Casting Calls - 3. MIDWEST YARD - REAL WHITE FAMILY (parents+kids)

3. Midwest Yard - Real White Family (parents+kids)

Heinz - The United Tastes Of America

Commercial SESSION: $500+20% (8hrs) | USAGE: *$2000+20% Man, Woman 7 - 80 Non Union Principal 01/28/2026
Tampa Miami Orlando Jacksonville Charleston

About the Job

SEEKING: Real White Family consisting of Mom+Dad+Kids 7-10+Grandmother (if possible). Bonus if they read as Polish/Scandinavian. LOCATION (portrayed): Midwest Yard, July 4th Picnic STYLE: • Practical and comfortable: jeans, plain t-shirts, polos • Light layers: cardigans, flannel shirts • Practical footwear: sneakers, sandals • Not trendy, no logos, more timeless pieces • Consider Americana nod in colors, without be too blatant CASTING CUE: Authenticity over gloss - think practical footwear, cooler bags, and cousin dynamics ——— ‣ Causal, slight conservative styling ‣ Focus on intergenerational warmth - elders relaxing, young kids doing chaotic play ‣ Could feature a mixed-race family or Polish / Scandinavian Midwest roots ‣Should be more kid-centric TONAL NOTE: Steady, warm, emotionally ground-ed. This vignette could be treated as an emotional anchor within the system. Nothing flashy. Nothing ironic. The tone is comforting, familiar, and deeply sincere. The pacing is slower. The laughter is softer. The feeling of joy here feels more like consistency and dependability. This scene should feel like a (sorry for the cliche’ here but…) a Hallmark memory — the kind you don’t realize is forming while you’re in it but one that honors the idea of tradition building, is it not stagnant; it’s kept alive through each member of the family, repetition and care. This representation of “Americana” does not reinvent traditional framings but rather repositions and protects it. CREATIVE OBJECTIVE: The creative intent should be to honor classic Americana without the irony — showing how tradition still thrives, not as a relic, but as a living ritual. Scene should feel warm, grounded, multigenerational and emotionally steady.

Learn More

Join Casting Networks now to view additional details including key audition and/or submission instructions, or to view.

More Jobs

Active Female

Emvital

an energetic, active person who loves staying busy and living life to the fullest. Whether it's running, hiking, playing a sport act. After sustaining an unexpected injury, they ...

Background Talent

Non Union Commercial Weds 4th (LA)

(per production’s request) If your profile says “Sag” we will not submit you. If you are Sag FiCore your profile must say Sag FiCore. If your profile says “Sag” we w ...

Real Mom(30-40)& Own Kids (1 Girl & 1 Boy 8-12Yrs

National Car Brand Commercial Colorado Locals

REAL MOM(30-40)& OWN KIDS (1 GIRL & 1 BOY 8-12YRS) / MIXED RACE OR LATIN X ONLY

SEE MORE
US