Sierra Moore

About the Job

Occupation: Entrepreneur Sierra grew up in Oakland, California, the only child of her father and grandmother, and credits her sharp wit and fearless attitude to those early years. School never held her attention, so before her junior year, she made a bold choice: she dropped out to live life on her own terms. Her father didn’t approve and kicked her out, but Sierra didn’t let that stop her. She moved to Long Beach to stay with her cousin, took on odd jobs, and found her calling in beauty. After earning her cosmetology license, she didn’t settle for just one salon chair—she built a business, opening multiple locations and even launching her own line of hair products, proving that ambition and hustle can turn any challenge into opportunity. Key Traits: Quick-witted, street smart, bold/confident, resourceful, creative, ambitious, driven. Arc: From rebel with no direction → to self-made, empowered entrepreneur, showing growth through perseverance, creativity, and independence.