Amália
In-house
Los Angeles
About the Job
Amália is the company’s digital native — fluent in slang, trends, and irony. She sees the world in Reels and metrics, and half her dialogue is indecipherable to anyone over 30. She’s the kind of employee who can accidentally make a brand go viral for the wrong reason and still get praised for “engagement.” She’s sharp, fast, and ruthlessly efficient when she wants to be, but her focus shifts as quickly as the algorithm. Underneath her sarcasm is ambition — she wants to run the internet, not just post on it. Keywords: effortlessly cool, unpredictable, meme-fluent, charmingly dismissive Reference: Ayo Edebiri (The Bear) meets Billie Eilish’s deadpan confidence.
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