Jess
Ad Campaign For Major Social Media Platform
Seattle
Portland
Spokane
Boise
Phoenix
Denver
Salt Lake City
Las Vegas
Albuquerque
Reno
Baltimore
Richmond
Chicago
Detroit
Minneapolis
Cleveland
St. Louis
Kansas City
Milwaukee
Cincinnati
Indianapolis
Philadelphia
Boston
Pittsburgh
About the Job
Female, ages 28-35. All ethnicities. Authentic and personable, great energy. Raised outside in a smaller town, where birthdays meant backyard sheet cake and everyone knowing everyone’s name. She was the first to leave, chasing a career in a big city. Professional success, personal solitude. Her closest connections now exist online—old friends raising families, scattered roommates, coworkers who only know fragments of her. Birthdays have become something to mute. Too much spotlight, too much distance.
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