About the Job
Jess
Ad Campaign For Major Social Media Platform
About the Job
Female, ages 28-35. All ethnicities. Authentic and personable, great energy. Raised outside in a smaller town, where birthdays meant backyard sheet cake and everyone knowing everyone’s name. She was the first to leave, chasing a career in a big city. Professional success, personal solitude. Her closest connections now exist online—old friends raising families, scattered roommates, coworkers who only know fragments of her. Birthdays have become something to mute. Too much spotlight, too much distance.
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Female, ages 28-35. All ethnicities. Authentic and personable, great energy. Raised outside in a smaller town, where birthdays meant backyard sheet cake and everyone knowing everyone’s name. She was the first to leave, chasing a career in a big city. Professional success, personal solitude. Her closest connections now exist online—old friends raising families, scattered roommates, coworkers who only know fragments of her. Birthdays have become something to mute. Too much spotlight, too much distance.
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Jess
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About the Job
Female, ages 28-35. All ethnicities. Authentic and personable, great energy. Raised outside in a smaller town, where birthdays meant backyard sheet cake and everyone knowing everyone’s name. She was the first to leave, chasing a career in a big city. Professional success, personal solitude. Her closest connections now exist online—old friends raising families, scattered roommates, coworkers who only know fragments of her. Birthdays have become something to mute. Too much spotlight, too much distance.
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Female, ages 50-70. All ethnicities. Warm, approachable, and authentic. Has maintained a bond with Jess even after her and her son broke up.
8Th Grade Science Teacher
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Male or female, ages 44-60. All ethnicities. Authentic, natural, grounded. Jess’ former science teacher who remembers her fondly after all these years.
Childhood Neighbor
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Male or female, ages 25-40. Jess’ childhood neighbor, they lost touch when Jess moved away and now reconnect at her birthday party. Natural, authentic, great energy.
Best Friend
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Male or female, ages 28-35. All ethnicities. Organized a surprise birthday party for Jess. Personable, warm energy, authentic, unique personality.