Talent X 4
Coffee Boss
About the Job
Young males and females
Urban go getter.
21 – 35. Bullseye: 29.
Culturally diverse. Think Inner-city suburbs like Surry Hills (Sydney), Fitzroy (Melbourne), Fortitude Valley (Brisbane).
Looks good. The key beats are “effortlessly cool”, “ambitious”, “authentic to city life”, “interesting look”, “Socially connected”, “look after their wellness”
For work “working in creative, digital and entrepreneurial spaces” is good. But potentially casts quite a narrow “yuppie” image does it? We would be open to a super cool blue collar carpenter or mechanic that owns their own business for example. As long as they meet the other criteria. Maybe “entrepreneurial” covers this? But just wanted to flag in case its worth adjusting and opens the net as well.
OUR TALENT – WHO THEY ARE
We're looking for a modern, inner city, urban go-getter - someone who embodies ambition, independence, and style. Think effortlessly cool, grounded but driven, with a clean, contemporary aesthetic.
This person should feel authentic to city life: they’re on-the-go, career-focused, socially connected, and culturally switched on. They live for momentum — working in creative, digital, or entrepreneurial spaces.
They’re not trying to impress, they just are impressive. They have an interesting look, they aren’t average Joe. There is some interest to them. They like to be a step ahead of the crowd. Social credibility is worth more than its weight in gold.
But while their career matters, they also exude a sense of balance. They may live at pace, but they’re not slaves to work and don’t live frantically. They make time for physical and mental health and wellness, and it shows in their demeanour.
They may be at the edge of culture, but they’re not pretentious or aloof. They’re engaged and engaging.
$1500.00
